Eckert’s Hayrides With the Hometeam
Challenge:
As a growing family-friendly brand, Eckert’s looked to increase their visibility and digital footprint in the St. Louis market.
Solution:
In partnership with the St. Louis Cardinals, Cliffedge created Hayrides with the Home Team. By blending physical and digital activation elements, the promotion was designed to engage fans with a once-in-a-lifetime experience: a pre-game hayride around the field at Busch Stadium.
The campaign included:
- Promotion of Eckert’s via in-stadium LED signage and an interactive contest
- 22 pre-game events at Busch Stadium with Eckert’s and Cliffedge brand ambassadors
- 4 grand prize hayrides before the game
- Amplification via social media and affiliate Cardinals Radio Stations
Results:
- The in-stadium hayrides were viewed by an estimated total in-game audience of 120,000 fans
- 1,756 entries into the contest
- 90,432 Facebook ad impressions
- 12,789 new fans acquired for Eckert’s social media
- Featured 7,020 spots for media ad campaign across 117 affiliate Cardinals Radio Network stations
