Prairie Farms Ice Cream Sundays
Challenge:
As a St. Louis-based company, Prairie Farms wanted to deepen brand loyalty and recognition in its home market while reinforcing its image as a wholesome, family-friendly brand.
Solution:
Cliffedge Marketing partnered with the St. Louis Cardinals to create the “Ice Cream Sundays” promotion, a long-running, family-focused experiential marketing program. At every Sunday home game, our professional brand ambassadors engaged with fans by distributing free ice cream samples and hosting kid-friendly crafts and activities to over 2,100+ per game. The activation was supported by prominent branded signage, video board displays, and in-stadium announcements, ensuring high visibility and interaction with Prairie Farms products.
Results:
- The program has been running for 20+ years and counting, establishing Prairie Farms as a beloved part of the Cardinals’ home game experience.
- Over 28,500 ice cream samples are distributed annually, with more than 550,000 samples given out to date.
- Prairie Farms has successfully shared brand equity with a Major League Baseball team, further embedding itself into the local community and fostering brand loyalty.
