PJ Masks
The 1,000 Store Events Challenge:
The retail team for the animated series PJ Masks had a vision to host fun and interactive family events at 1,000 Walmart locations on the same day to support the in-store launch of two new toys prior to Halloween weekend. 1,000 stores, you say? Yep, you read that right.
Solution:
Putting the Entertainment in Retailtainment
Our production team kicked it into high gear, creating a comprehensive and thematic in-store event concept amplified by Augmented Reality (AR) technology.
- Host a toy demo at participating store locations
- Enhance the experience with themed giveaways
- Engage shoppers with an AR-enabled activity booklet inspired by the two-part PJ Masks Halloween Tricksters episode
Results:
With a successful 90% store compliance rate, Walmart’s toy department saw an incremental lift of nearly $1 million during the 1-day promotion. And the countless smiling kids? Priceless.
