Squeezing More Value from a Retail Media Strategy
The Peak Season Problem:
Sunkist was looking for a way to support their retail partners and move-the-needle during peak season (November – March). But with almost 40 citrus varietals and nationwide distribution, they needed help managing the scale and complexity of lower-funnel retail activations.
A Highly Targeted Strategy
Our team developed unique-to-retailer programming designed to earn trial and drive velocity. We empowered their internal teams and agency partners with custom-built resources that detailed timelines, budgets, creative needs, vendor capabilities, and more.
Streamlining the Process
Every retailer is a little different – varying by sell-in timing, geography, scale, creative needs, etc. We kept things on-time, on-budget, and on-brand with end-to-end support that included vendor communication, creative support, file & data management, reporting, and data & analysis.
A Little Retail Razzle Dazzle
From developing unique creative to repackaging existing assets, our creative team was able to build compelling content for every placement & activation, ultimately improving speed-to-market.
Results:
We helped Sunkist scale their retail media efforts, allowing them to execute more campaigns, on time, on budget, and with great results – the majority of our campaigns exceeded vendor performance benchmarks. Here’s a look at the impact:
- 15+ retail-targeted campaigns
- 10+ vendor partnerships
- 19 retailers/banners
- 6 citrus varietals
- Helped align marketing & sales with relevant resources
- Up to 6x more engagement on digital ads
- Up to 4x more redemptions on digital coupons
- Over $200,000 of incremental product added to online shopping carts
