Unlock the Secrets of Consumer Behavior with User Journey Maps
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is
December 14, 2023
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is
There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the
Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge
As the consumer packaged goods market changes, businesses will need to change their strategies, too. Digital shopper marketing can help companies reach larger audiences, gain
Getting your product on the shelf is a challenge. Moving your product off is another. Once you’ve secured distribution with a retailer, you need to
Your consumers are waiting for you online – is your paid digital media strategy optimized from a platform, design, messaging and budget perspective to find
The power of social media is undeniable. The sheer number of active users on these platforms is reason enough to start social media marketing for
One of the biggest challenges for any CPG brand is capturing the attention of a consumer in the overstimulating aisles of Target, Walmart, Kroger or
Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at
CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to
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Leverage our 20+ years of experience at retail to facilitate events, promos, sampling, and more to make shoppers and retailers happy.
Create memorable experiences online with interactive media, custom websites, and more.
Whether it’s retail media, influencer programs, or new digital opportunities, we help you connect to your customer and optimize your ad dollars with our proven media practices.
Bring your campaigns to life with creative that packs a personality. Our team is ready to develop or repackage brand assets to make you stand out at retail.
Get data-driven direction for your new product launch, retail media strategy, go-to-market plan, or special promotion. We’ll bring you best-fit opportunities to help reach your brand goals.