Partnership Marketing Services

Partnership marketing takes your retail brand further. New customers. Strategic alliances. Cross-promotions. By fostering authentic relationships with like-minded brands, you’ll create more value for consumers and more ROI for your business.

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Scaling your Brand with Partnerships 

CPG brands rely on our retail partnership specialists to strategize their next move, create a marketing plan and handle the careful execution that promotes your product in a powerful way.

We move your products off the shelf in a variety of ways:

  • Cross-Promotions
  • Cross-Merchandising
  • Co-Branding Opportunities
  • Sports Partnerships and Licensing
  • Strategic Alliances with Worthy Causes

The Power of Partnership Marketing

More sales with less marketing – that’s the power of best-fit partnerships for your retail brand. As a Partnership Marketing Agency, Cliffedge Marketing breaks down who’s buying your products and why. From there, we find like-minded partners to broaden your reach, increase your exposure and bring new customers into the fold who develop unshakeable brand loyalty for your products.

Mix Passion and Fandom with Sports Partnerships

Sports partnerships open up a new world for your brand by giving you direct access to larger, passionate audiences. That same diehard passion associated with sports teams and their fan bases carries over to your brand when you harness cross-merchandising and co-branding opportunities. 

Align Your Brand with Movements That Matter

Today, consumers want the products they purchase to play a role in creating a better world. From social injustice to environmental sustainability, your brand’s partnerships can serve a critical purpose in supporting the fight for a healthier people and planet. 

Remove the Risks and Burden of Partnership Campaigns

Cliffedge Marketing delivers everything end-to-end from ideation to planning to management to execution. We handle contract negotiations, licensing agreements and the procurement of rights so you have everything you need to create a thriving partnership in a new market.

Cliffedge helped us establish what is one of the most iconic promotions in St. Louis sports: Prairie Farms Ice Cream Sunday. It has become an anchor for our community engagement and grown our brand in the marketplace. Their team’s ability to act as a seamless extension to our brand is one of the reasons we’ve worked with them for over 15 years.

Matt McClelland
Director of Operations, Prairie Farms Dairy

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Get your questions answered by a Partnership Marketing specialist