CHALLENGE:

As a growing family-friendly brand, Eckert’s looked to increase their visibility and digital footprint in the St. Louis market.

SOLUTION:

In partnership with the St. Louis Cardinals, Cliffedge created Hayrides with the Home Team. By blending physical and digital activation elements, the promotion engaged fans with a once-in-a-lifetime experience: a pre-game hayride around the field at Busch Stadium.

• Promoted Eckert’s via in-stadium LED signage and an interactive contest
• Hosted 22 pre-game events at Busch Stadium with Eckert’s and Cliffedge brand ambassadors
• Generated 1,756 entries into the contest
• Produced 4 hayrides before the game viewed by an estimated audience of 120,000 fans
• Featured 7,020 spots for media ad campaign across 117 affiliate Cardinals Radio Network stations

RESULTS:

• The in-stadium hayrides were viewed by an estimated total in-game audience of 120,000 fans
• 1,756 entries into the contest
• 90,432 Facebook ad impressions
• 12,789 new fans acquired for Eckert’s social media