As a growing family-friendly brand, Eckert’s looked to increase their visibility and digital footprint in the St. Louis market.
In partnership with the St. Louis Cardinals, Cliffedge created Hayrides with the Home Team. By blending physical and digital activation elements, the promotion engaged fans with a once-in-a-lifetime experience: a pre-game hayride around the field at Busch Stadium.
- Promoted Eckert’s via in-stadium LED signage and an interactive contest
- Hosted 22 pre-game events at Busch Stadium with Eckert’s and Cliffedge brand ambassadors
- Generated 1,756 entries into the contest
- Produced 4 hayrides before the game viewed by an estimated audience of 120,000 fans
- Featured 7,020 spots for media ad campaign across 117 affiliate Cardinals Radio Network stations
- The in-stadium hayrides were viewed by an estimated total in-game audience of 120,000 fans
- 1,756 entries into the contest
- 90,432 Facebook ad impressions
- 12,789 new fans acquired for Eckert’s social media