Looking to enhance their visibility and digital presence ‘across the river’, Eckert’s Country Store and Farm of Belleville, IL wanted a one-of-a-kind experiential and digital marketing campaign that would introduce their family-friendly brand to a new customer base.
Working with the St. Louis Cardinals, Cliffedge produced a sports marketing program that tied event based promotions with Eckert’s very active social media platform.
Over the course of the season, Cliffedge brand ambassadors encouraged baseball fans to snap photos of their friends and family within life-sized, Eckert’s branded photo frames placed in key locations throughout Busch Stadium. Fans were encouraged to share the photo on social media using #EckertsFarmTeam for a chance to win the experience of a lifetime – a hayride on an Eckert’s tractor around the field at Busch Stadium.
The in-stadium hayrides viewed by an estimated total in-game audience of 120,000 fans. 1,756 entries into the contest, 90,432 Facebook ad impressions and 12,789 new fans acquired for Eckert’s during the promotion.