ECKERT'S GETS ONTO THE FIELD WITH A DIGITAL CONTESTING OPPORTUNITY WITH THE ST. LOUIS CARDINALS

CASE STUDY HIGHLIGHTS

Client: Eckert’s Family Farms
 
Challenge: Boost visibility and digital footprint in the St. Louis Market
 
Solution: Borrow brand equity from a sports team through a one-of-a-kind experience
 
Results: 12,000+ new social followers, branded exposure to 140,000 fans

CHALLENGE:

As a growing family-friendly brand, Eckert’s looked to increase their visibility and digital footprint in the St. Louis market.

SOLUTION:

In partnership with the St. Louis Cardinals, Cliffedge created Hayrides with the Home Team. By blending physical and digital activation elements, the promotion engaged fans with a once-in-a-lifetime experience: a pre-game hayride around the field at Busch Stadium.

  • Promoted Eckert’s via in-stadium LED signage and an interactive contest
  • Hosted 22 pre-game events at Busch Stadium with Eckert’s and Cliffedge brand ambassadors
  • Generated 1,756 entries into the contest
  • Produced 4 hayrides before the game viewed by an estimated audience of 120,000 fans
  • Featured 7,020 spots for media ad campaign across 117 affiliate Cardinals Radio Network stations

RESULTS:

  • The in-stadium hayrides were viewed by an estimated total in-game audience of 120,000 fans
  • 1,756 entries into the contest
  • 90,432 Facebook ad impressions
  • 12,789 new fans acquired for Eckert’s social media

SEE HOW CLIFFEDGE MARKETING CAN BUILD YOUR BRAND!