CHALLENGE:

As a St. Louis-based company, Prairie Farms Dairy wanted to build consumer loyalty in its home market, while reinforcing its products as wholesome and family-friendly.

SOLUTION:

We tapped into the preexisting St. Louis Cardinals fan-base with a unique sampling and experiential marketing program: Ice Cream Sundays. Staffed annually by our team of professional brand ambassadors, the program includes:

• Knowledgeable and experienced team to represent Prairie Farms at each Sunday home game
• Product samples for 2,100+ fans per game
• Kid-friendly crafts and activities to increase brand engagement
• Partnership activation to drive brand awareness, including branded signage, video board visibility, and in-house announcements

RESULTS:

• Each year, approximately 28,500 samples are provided to fans
• In its 19^th season and counting, over 550,000 samples have been distributed to date
• The program has allowed Prairie Farms to share brand equity with a Major League Baseball and weave themselves into the fabric of the fan experience