SINCE 2001, PRAIRIE FARMS HAS BEEN IN FRONT OF EVERY ST. LOUIS CARDINALS SUNDAY HOME GAME CROWD WITH THE ICE CREAM SUNDAYS PROMOTION

CASE STUDY HIGHLIGHTS

Client: Prairie Farms
 
Challenge: Build brand loyalty in home market
 
Solution: Partner with the St. Louis Cardinals and offer free samples to a targeted family audience
 
Results: A 19-year program that has solidified Prairie Farms as an iconic part of the St. Louis Cardinals home game experience

CHALLENGE:

As a St. Louis-based company, Prairie Farms Dairy wanted to build consumer loyalty in its home market, while reinforcing its products as wholesome and family-friendly.

SOLUTION:

We tapped into the preexisting St. Louis Cardinals fan-base with a unique sampling and experiential marketing program: Ice Cream Sundays. Staffed annually by our team of professional brand ambassadors, the program includes:

  • Knowledgeable and experienced team to represent Prairie Farms at each Sunday home game
  • Product samples for 2,100+ fans per game
  • Kid-friendly crafts and activities to increase brand engagement
  • Partnership activation to drive brand awareness, including branded signage, video board visibility, and in-house announcements

RESULTS:

  • Each year, approximately 28,500 samples are provided to fans
  • In its 19th season and counting, over 550,000 samples have been distributed to date
  • The program has allowed Prairie Farms to share brand equity with a Major League Baseball and weave themselves into the fabric of the fan experience

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