The retail team for PJ Masks, an animated series for preschoolers, sought an interactive way to support the in-store launch of two new toys prior to Halloween weekend. Their vision was to execute fun and interactive family events at up to 1,000 Walmart locations all on the same day.
Drawing inspiration from the two-part PJ Masks Halloween Tricksters episode, we created a simple and effective consumer program:
We executed off our proven retailtainment template, originally established for the Power of the Pink and Chipping in for Children programs:
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