Client: Various national brands in Walmart
Challenge: Boost sales during a traditionally slower time at retail
Solution: Unite multiple brands around a good cause and leverage Walmart’s footprint to engage underserved communities
Results: Nearly $900,000 raised for charity, 10,000+ free mammograms provided, 10-to-1 average lift for participating vendors


A group of national vendors needed a way to engage the retailer to support incremental buy-ins and ultimately, boost sales after Labor Day.


After examining shopper demographics, we uncovered that a large number of Walmart’s female shoppers live in medically underserved areas. Using the motto “Save money. Live Better.” as a guide, we created Power of the Pink: a breast health education and awareness program focused on engaging those underserved communities. The program included:

  • Organizing and executing a community engagement program with Walmart Regional General Managers and Market Managers
  • Tying in with national and local partners concerned about health and wellness; most notably, breast cancer
  • Obtaining local TV and Radio Live interviews to discuss the need for Mammograms
  • Regional media campaigns including television, radio, and social media
  • Coordination of Mammography Van events hosted on Walmart parking lots


  • To date, the program has generated nearly $900,000 for local breast health organizations across 12 Midwestern states, enough to provide more than 10,000 free mammograms
  • Participating vendors saw an average lift of 10-to-1


“Thank you Power of the Pink! I have no health insurance so this was my first mammogram in 6 years. I couldn’t afford to pay for a screening so I wouldn’t have gotten one without your help. The mobile unit being right in my town was so convenient and the staff was wonderful! “ – Sandra R., New Tazewell, TN

“Having been in the Grocery Industry for 36 years, I can say without a doubt that my business partnership with Cliffedge Marketing has produced some of our most successful & profitable merchandising events. They are true professionals and work very hard to deliver top notch results for their customers. In short, they deliver! For these reasons, we are always eager to work with Sherri Cliffe and Team!“ – Tony M., Walmart Regional Director for Nabisco/Cadbury

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