A group of national vendors needed a way to engage the retailer to support incremental buy-ins and ultimately, boost sales after Labor Day.
After examining shopper demographics, we uncovered that a large number of Walmart’s female shoppers live in medically underserved areas. Using the motto “Save money. Live Better.” as a guide, we created Power of the Pink: a breast health education and awareness program focused on engaging those underserved communities. The program included:
“Thank you Power of the Pink! I have no health insurance so this was my first mammogram in 6 years. I couldn’t afford to pay for a screening so I wouldn’t have gotten one without your help. The mobile unit being right in my town was so convenient and the staff was wonderful! “ – Sandra R., New Tazewell, TN
“Having been in the Grocery Industry for 36 years, I can say without a doubt that my business partnership with Cliffedge Marketing has produced some of our most successful & profitable merchandising events. They are true professionals and work very hard to deliver top notch results for their customers. In short, they deliver! For these reasons, we are always eager to work with Sherri Cliffe and Team!“ – Tony M., Walmart Regional Director for Nabisco/Cadbury