With a new mandarin season on the horizon, Sunkist was eager to roll out a new look for their brand packaging that doesn’t just get families excited but also turns the heads of their on-the-go, choosy moms as they race through their local supermarket.
The Sunkist Mandarins Brand Refresh campaign goals included:
When it was time to refresh their brand in time for their biggest shopping season, Sunkist trusted Cliffedge Marketing to design an appealing, educational and interactive brand experience across in-store and digital consumer touchpoints.
2022 introduced an unpredictable mandarin growing season that, matched with a quick turnaround and an entirely customized experience, meant Cliffedge Marketing needed to leverage their deep experience as a shopper marketing agency to develop the strategy and the tactics that would solve for Sunkist’s goals.
Our “must-haves” for the Sunkist brand experience refresh:
Cliffedge Marketing’s brand strategy would need to leverage digital marketing and web development services, mobile augmented reality touchpoints and engaging, in-store consumer promotion tactics to bring Sunkist’s brand refresh to life.
In order to help this brand experience project keep its sunny disposition, Cliffedge Marketing had to carefully execute a fresh brand strategy across a variety of in-store and virtual activations that would turn this into the ultimate “peel good” love story between consumers and Sunkist.
How CEM generated shopper engagement across the entire path-to-purchase:
AR Photo Filters
Across the entire path-to-purchase, Cliffedge Marketing developed an immersive brand experience that appealed to Sunkist’s target audience and measured every step along the way to better improve future campaigns.