CHALLENGE:

Kansas City-based growing brand Grace’s Best Cookies looked to establish best practices to help sell more product online.

SOLUTION:

We developed and implemented eCommerce marketing strategies for Grace’s Best Cookies designed to drive sales on their D2C and Amazon platforms.  

Step 1: Grow a Sales-Qualified Audience 

• Through targeted social media ads, follower growth, and website data capture integration, more repeat customers are being marketed to and quality has taken over quantity
• By continuously growing and refining the target audience, revenue due to newsletters have shown recent growth upwards of 98% (YoY)
•  Increase website traffic by leveraging and promoting purposeful social media, recipe, and affiliate content

Step 2: Improve the Online Path to Purchase Experience 

• Streamline the path to purchase by eliminating unnecessary roadblocks that created confusion for the buyer 
• Implement an automated email system that informed the customer of their order details, nearly eliminating order correspondence
• Set up an Amazon storefront and launch ongoing Sponsored Products and Display ads campaigns 
• Switch to a Fulfilled by Merchant procedure on Amazon; a cost savings of approximately 7% per unit sold 

Step 3: Enhance Customer Service 

• Maintain a positive Amazon customer experience by following Amazon Best Practices
• Manage and address ongoing questions or concerns via email and social media, and filter priority notifications for the owner’s reference

RESULTS:

• 60% increase in website traffic 
• 98% increase in online sales 
• 200% increase in Amazon sales