Oreo needed to localize and support their national Oreo Dunk Challenge promotion at Dierbergs Markets.
Building off a co-marketing partnership between Oreo and Prairie Farms Dairy, we created a viral social media video campaign that reinforced the national campaign, while incorporating St. Louis area landmarks to contribute a local feel. The promotion was anchored with a 3-day series of events at Ballpark Village during the NCAA college basketball tournament.
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