IN PARTNERSHIP WITH OREO AND PRAIRIE FARMS, CLIFFEDGE CREATES A VIRAL SENSATION

CASE STUDY HIGHLIGHTS

Client: Nabisco & Mondelēz Int.
 
Challenge: Localize and support the national Oreo Dunk Challenge promotion
 
Solution: Partner with a regional dairy brand to create a St. Louis-themed “dunk” video supported through sampling
 
Results: 276,000 organic views and 52% year-over-year growth for Oreo

CHALLENGE:

Oreo needed to localize and support their national Oreo Dunk Challenge promotion at Dierbergs Markets.

SOLUTION:

Building off a co-marketing partnership between Oreo and Prairie Farms Dairy, we created a viral social media video campaign that reinforced the national campaign, while incorporating St. Louis area landmarks to contribute a local feel. The promotion was anchored with a 3-day series of events at Ballpark Village during the NCAA college basketball tournament.

RESULTS:

  • Oreo saw 52% year-over-year growth in Dierbergs
  • The digital campaign reached 151,292 Facebook users, generating 396,975 impressions
  • The YouTube video went viral, garnering 276,000 organic views through the campaign

SEE HOW CLIFFEDGE MARKETING CAN BUILD YOUR BRAND!