The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
2021 Retail Marketing Budget Planning

2021 Retail Marketing Budget Planning

It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling.  Yes, as you prepare your retail marketing budget for the upcoming year and plan for a successful 2021 shopper marketing strategy, it’s essential to invest in digital. Digital marketing has proven the best way to improve...
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Why the Customer Experience Matters

Turn a Negative Customer Experience into a Positive One

Why the Customer Experience matters so much to your business: “We are currently experiencing a heavy volume of calls. Please stay on the line as we reroute an obscene amount of calls to the inappropriate department, leaving most of you on hold even longer than you were initially, and, more often than not, just disconnecting...
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Adding AR in Your Retail Marketing Campaign

How to Effectively Add AR Into Your Retail Marketing Campaign

What do popular brand applications like FlightRadar24, Snapchat and Pokemon Go! have in common? They introduced the world to a targeted, clever use of Augmented Reality and proved it’s an effective way to engage their core audience. So, now that augmented reality has been introduced to the masses, how are you embracing this technology to...
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Hiring a Retail Marketing Agency

Hiring a Retail Marketing Agency Vs. Staying In-House

When your retail marketing strategy has the definitive goal of realizing the best ROI possible, the everlasting debate arises: should you pack your team with in-house professionals or outsource the work to a retail marketing agency?  The pros and cons are quite a bit to chew on, but the impact can be significant.  Look at...
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