The Cliffedge Blog

The Current State of Retail Media

Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan. But as shopper journeys became more fragmented and inundated with endless touchpoints, brands have increasingly noted a struggle to connect their message all the way through to purchase. This is...
Continue Reading

The Impact of AI on Retail for CPG Brands

AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out a “Transformation Office.” Among other things, this group will prioritize the implementation of artificial intelligence across their US business.  And if companies like Mondelez are making AI a priority, it’s...
Continue Reading

Ultimate Retail Marketing Strategy Guide for CPG Brands

Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to evolve, how can CPG brands standout? Where should they invest their marketing dollars? How can brands measure the impact of their investment? We cover all this and more in our...
Continue Reading

How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand

The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top retailer, edging out Walmart. Online retail is today’s true driver of growth, with sales on retail media platforms leading the way.  As ad inventory on retailer-owned platforms skyrockets, search engines...
Continue Reading

Unlock the Secrets of Consumer Behavior with User Journey Maps

Do you know the “why” behind your shoppers’ behavior?  If you want your brand to stand out in the minds of consumers, the key is to master the art of user journey mapping. At Cliffedge Marketing, we understand the pivotal role of user journey maps in the CPG industry. These maps are not just cookie-cutter...
Continue Reading

Everything You Need to Know About Customer Data: Types, Collection and Analysis Strategies

There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the question is this: Are you on top of your customer data collection and regularly looking at these trends?  If not, you could be missing exceptional data points that explain how...
Continue Reading
1 2 3 17