The Cliffedge Blog

6 CPG Marketing Tactics Successful Brands Will Use in 2025

In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I invest? While it can be scary to try something that’s new and not-yet-proven, pioneering new CPG marketing tactics into your strategy can have advantages like early adopter pricing, PR opportunities,...

October 4, 2024ByNichole McLauglinInBlog

Stand Out In Retail With Strong Brand Positioning

CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?” The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal...

September 4, 2024ByRyan CliffeInBlog

Zero Moment of Truth: How Shopper Marketing Drives Purchase Decisions

Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and you want to ensure you purchase the best protein substitutes to make sure she still gets plenty of nutrition. When you log on to your computer and begin researching different...

September 4, 2024ByPeter CartierInBlog

The Current State of Retail Media

Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan. But as shopper journeys became more fragmented and inundated with endless touchpoints, brands have increasingly noted a struggle to connect their message all the way through to purchase. This is...

July 17, 2024ByNichole McLauglinInBlog

The Impact of AI on Retail for CPG Brands

AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out a “Transformation Office.” Among other things, this group will prioritize the implementation of artificial intelligence across their US business. And if companies like Mondelez are making AI a priority, it’s...

July 1, 2024ByRyan CliffeInBlog

Retail Marketing Strategy: The Ultimate Guide for CPG Brands

Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to evolve, how can CPG brands standout? Where should they invest their marketing dollars? How can brands measure the impact of their investment? We cover all this and more in our...

January 11, 2024ByRyan CliffeInBlog

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