The Cliffedge Blog

Rethinking CPG Marketing: 4 Principles to Stay Competitive and Relevant in 2025 and Beyond

It’s time for CPG marketing professionals to take a step back and rethink their approach. More has changed in retail over the last 2 years than in the previous 20 combined. From tactics and technology to consumer behavior and macroeconomic trends, there’s a lot to consider as you map out 2025 and beyond. I’ll start...

October 18, 2024ByRyan CliffeInBlog

5 Emerging Trends in CPG Food & Beverage

Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet your customers’ ever-changing preferences is equally important. By understanding what shoppers care about, how they shop, and how to reach them, you’ll be able to capitalize on these emerging trends...

October 18, 2024ByRyan CliffeInBlog

6 CPG Marketing Tactics Successful Brands Will Use in 2025

In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I invest? While it can be scary to try something that’s new and not-yet-proven, pioneering new CPG marketing tactics into your strategy can have advantages like early adopter pricing, PR opportunities,...

October 4, 2024ByNichole McLauglinInBlog

Stand Out In Retail With Strong Brand Positioning

CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?” The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal...

September 4, 2024ByRyan CliffeInBlog

Zero Moment of Truth: How Shopper Marketing Drives Purchase Decisions

Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and you want to ensure you purchase the best protein substitutes to make sure she still gets plenty of nutrition. When you log on to your computer and begin researching different...

September 4, 2024ByPeter CartierInBlog

The Current State of Retail Media

Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan. But as shopper journeys became more fragmented and inundated with endless touchpoints, brands have increasingly noted a struggle to connect their message all the way through to purchase. This is...

July 17, 2024ByNichole McLauglinInBlog

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