The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Creating a Brand Voice Online

The Importance of Creating a Brand Voice Online

When it comes to creating a brand voice online to feature across your digital footprint, including your website, social media platforms and customer service channels, focus on action and authenticity.  Your brand’s voice directly communicates your story to your audience. It breathes life into the content you create. Best of all, it’s unique – like...
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Sell More CPG Products on Amazon

How to Sell More CPG Products on Amazon

Selling consumer packaged goods on Amazon is a smart path to grow your brand based on the state of retail today. But are you doing it effectively? This guide shares useful tips and tricks to ensure you’re set up for success to sell more of your CPG brand products on Amazon and get the most...
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Social Media Calendar

How to Create a Social Media Calendar for Your Brand

As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential.  Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...
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3 Keys to Marketing a Food and Beverage Brand

The 3 Keys to Marketing a Food and Beverage Brand

The first step to building your Food and Beverage marketing strategy and selling more products via retail is to focus on your digital marketing strengths and weaknesses. By utilizing cost-efficient ways to connect with consumers, you’ll achieve the engagement and ROI necessary to grow your brand.  And while there’s no “one-size-fits-all” solution, our experience as...
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