The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
A Brand's Actions Speak Louder Than Its Words

A Brand’s Actions Speak Louder Than Its Words

The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...
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Holiday Shopping Online

4 Ways to Drive Online Sales this Holiday Season

Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...
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Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Conscious Strategies for ‘Shelf-Help’ Good news! Your product is finally in the store, on the shelves and looking good. Your shelf placement is strong; you’ve got that eye-popping packaging and you’re ready for consumers to enthusiastically raid the aisle, making a beeline straight for your brand. After all, your product is unique. But the only...
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Modern Consumer

Connecting with the Modern Consumer

Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...
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