Sunkist wanted to expand their retail media efforts, but needed help staying on top of the changing retail landscape, and managing the complexity of the varied timing, geography, and scale of their activations.
Cliffedge developed full-funnel strategies for target accounts using our deep knowledge of retail-targeted media. We helped organize their internal teams and agency partners with custom-built resources that detailed timelines, budgets, creative needs, vendor capabilities, and more. Our team, including strategists, creatives, account managers, and paid media specialists, delivered seamless campaign execution and performance analysis.
We helped Sunkist streamline their retail media efforts, allowing them to execute more campaigns, on time, on budget, and with great results – the majority of our campaigns exceeded vendor performance benchmarks. Here’s a look at the impact:
