Squeezing More Value from a Retail Media Strategy

The Peak Season Problem:

Sunkist was looking for a way to support their retail partners and move-the-needle during peak season (November – March). But with almost 40 citrus varietals and nationwide distribution, they needed help managing the scale and complexity of lower-funnel retail activations.

A Highly Targeted Strategy

Our team developed unique-to-retailer programming designed to earn trial and drive velocity. We empowered their internal teams and agency partners with custom-built resources that detailed timelines, budgets, creative needs, vendor capabilities, and more.

Streamlining the Process 

Every retailer is a little different – varying by sell-in timing, geography, scale, creative needs, etc. We kept things on-time, on-budget, and on-brand with end-to-end support that included vendor communication, creative support, file & data management, reporting, and data & analysis. 

A Little Retail Razzle Dazzle

From developing unique creative to repackaging existing assets, our creative team was able to build compelling content for every placement & activation, ultimately improving speed-to-market. 

Results: 

We helped Sunkist scale their retail media efforts, allowing them to execute more campaigns, on time, on budget, and with great results – the majority of our campaigns exceeded vendor performance benchmarks. Here’s a look at the impact:

  • 15+ retail-targeted campaigns
  • 10+ vendor partnerships
  • 19 retailers/banners
  • 6 citrus varietals
  • Helped align marketing & sales with relevant resources
  • Up to 6x more engagement on digital ads
  • Up to 4x more redemptions on digital coupons
  • Over $200,000 of incremental product added to online shopping carts

We can do the same for you. Let's Talk!