Growing a brand at retail requires an idea, a plan and then careful execution. Cliffedge Marketing’s dedicated shopper marketing specialists offer a flexible 2-tier solution to help brands win at retail.
Budget: $5,000 per month
Timeline: Quarterly / ongoing
Our retail specialists serve as an extension of your team to oversee the development and implementation of revenue-focused marketing campaigns.
Strategy: Our shopper marketing specialists map out a go-to-market strategy designed around your business goals and budget. Team Lead: Nichole Kennelly.
Project Management: We oversee implementation and make it easy for you to bring campaigns to market on-time and on-budget. Team Lead: Angela Karas.
Consulting: More than an agency, we’re your partner. We help align and support your team as subject matter experts, empowering and upskilling them along the way.
Quarterly Planning: Based on retail seasonality, we help you identify best-fit opportunities for your brand / budget and align your team around a marketing action plan.
Go-to-Market Messaging: Guided by 20+ years of proven shopper marketing experience, our team helps optimize your brand creative & messaging for the retail ecosystem.
Organize & Align Teams: Like an air traffic controller, we coordinate internal teams and 3rd party providers to ensure seamless campaign execution from start to finish.
Guide Implementation: From concept through completion, we guide your team through implementation, paying special attention to key processes:
Data-Driven Optimization: Using data-driven insights, we help you to optimize campaign performance to improve the cost-effectiveness of your marketing spend.
Rinse and Repeat: Building on key marketing and sales performance metrics from each quarterly promotion, we help you establish benchmarks and engineer a model to assist with future campaign
Budget: Variable
Timeline: As needed
When you need a little extra creative horsepower for your next promotion, we offer full-service marketing solutions that can be scaled up or down as needed.
We help you craft compelling brand stories that resonate with your target shopper and move them from indifference to interest where it matters most.
Our digital marketing team helps transform your online presence from a digital brochure into a shoppable ecosystem that connects and converts.
We help you craft compelling brand stories that resonate with your target shopper and move them from indifference to interest where it matters most.
Our data-driven approach is designed to help you increase demand for your product(s) in 2 crucial ways:
When it comes to performance, we prioritize action-oriented metrics and revenue-focused outcomes. Usually, we look at two types of KPIs:
Our approach to shopper marketing focuses on aligning your marketing and sales teams to achieve more productive business outcomes. We help you test, measure, and refine until you have a sustainable marketing engine, optimized for retail.
You can think of results in both short-term and long-term outcomes.
In the short-term (1-3 months), most partners will see a noticeable increase in the KPIs mentioned above. However, there is a lot of variability in retail and things like seasonality can skew the results.
In the long-term (4+ months), we use those same performance metrics to set benchmarks and establish trend lines. Over time, those data-driven insights are used to engineer a model to improve the performance of future campaigns.