Growing a brand at retail requires an idea, a plan and then careful execution. Cliffedge Marketing’s dedicated shopper marketing specialists offer a flexible 2-tier solution to help brands win at retail.
Budget: $5,000 per month
Timeline: Quarterly / ongoing
Our retail specialists serve as an extension of your team to oversee the development and implementation of revenue-focused marketing campaigns.
Strategy: Our shopper marketing specialists map out a go-to-market strategy designed around your business goals and budget. Team Lead: Nichole Kennelly.
Project Management: We oversee implementation and make it easy for you to bring campaigns to market on-time and on-budget. Team Lead: Angela Karas.
Consulting: More than an agency, we’re your partner. We help align and support your team as subject matter experts, empowering and upskilling them along the way.
Quarterly Planning: Based on retail seasonality, we help you identify best-fit opportunities for your brand / budget and align your team around a marketing action plan.
Go-to-Market Messaging: Guided by 20+ years of proven shopper marketing experience, our team helps optimize your brand creative & messaging for the retail ecosystem.
Organize & Align Teams: Like an air traffic controller, we coordinate internal teams and 3rd party providers to ensure seamless campaign execution from start to finish.
Guide Implementation: From concept through completion, we guide your team through implementation, paying special attention to key processes:
Data-Driven Optimization: Using data-driven insights, we help you to optimize campaign performance to improve the cost-effectiveness of your marketing spend.
Rinse and Repeat: Building on key marketing and sales performance metrics from each quarterly promotion, we help you establish benchmarks and engineer a model to assist with future campaign
Timeline: As needed
When you need a little extra creative horsepower for your next promotion, we offer full-service marketing solutions that can be scaled up or down as needed.
Our data-driven approach is designed to help you increase demand for your product(s) in 2 crucial ways:
When it comes to performance, we prioritize action-oriented metrics and revenue-focused outcomes. Usually, we look at two types of KPIs:
Our approach to shopper marketing focuses on aligning your marketing and sales teams to achieve more productive business outcomes. We help you test, measure, and refine until you have a sustainable marketing engine, optimized for retail.
You can think of results in both short-term and long-term outcomes.
In the short-term (1-3 months), most partners will see a noticeable increase in the KPIs mentioned above. However, there is a lot of variability in retail and things like seasonality can skew the results.
In the long-term (4+ months), we use those same performance metrics to set benchmarks and establish trend lines. Over time, those data-driven insights are used to engineer a model to improve the performance of future campaigns.