Consumers have never been quite as hard to reach effectively as they are today. After several years of a damaging pandemic that upended many areas of society, buyers must now also contend with one of the most aggressive inflationary runs the economy has seen in decades. According to research, as many as three-quarters of households...Continue Reading
Supporting a good cause is the right move for your brand at several levels. Not only will Cause Marketing ultimately help consumers connect your company to purpose, it also directly serves the cause you’re supporting in the first place. In our experience as a cause marketing agency, we’ve found that consumer promotions featuring cause marketing...Continue Reading
Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...Continue Reading
