Are you planning an in-store contest or consumer promotion for your brand? Our retail promotions specialists review some of the contesting best practices that have helped popular CPG brands create relevance and drive action with consumers. In-Store Contesting Best Practices When it comes to in-store contesting, simplicity will take you a long way. One of...Continue Reading
Running a retail contest is a great way to drive results and engage with your key customers. If you want your promotional giveaway to be successful, though, consider these 5 retail contest tips that can make the process more efficient and improve outcomes. 5 Tips for Running a Successful Retail Contest 1. Set Your Goals...Continue Reading
Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with a cause, elevate your brand identity, and, of course, grow your social media audience. Any social media contest should always be defined by the 5 Ps: Proper Planning Prevents Poor...Continue Reading
Social Media is typically a grapple for attention with your audience, whether they be your friends, family or customers. And as brands step over the tripwires of politics, fake news and unsolicited food pics, one strategy tends to cut through the clutter and engage the base: contests. Brands who do contest marketing effectively know that...Continue Reading
As a CPG brand, your team is constantly trying to come up with a killer new consumer promotions strategy to increase sales and shopper engagement. Often, this leads brands to consider a sweepstakes or contesting option. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message,...Continue Reading
“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your message on your preferred social network? What types of content build brand loyalty and encourage engagement? How can you tell if fan engagement is authentic? Quality over quantity is key....Continue Reading
Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...Continue Reading
Learn the basics and best practices of databasing, including how your database functions as a valuable tool to help you communicate directly with customers and drive sales growth. Social media. You know that’s the hot trend. You’ve got videos. You’ve got a decent following. You may even have a college kid from some stellar agency...Continue Reading
Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...Continue Reading
Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...Continue Reading
