Tag

Customer Engagement
In-Store Contesting Best Practices

In-Store Contesting Best Practices for Retail Brands

Are you planning an in-store contest or consumer promotion for your brand? Our retail promotions specialists review some of the contesting best practices that have helped popular CPG brands create relevance and drive action with consumers. In-Store Contesting Best Practices When it comes to in-store contesting, simplicity will take you a long way. One of...
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How to Run a Successful Retail Contest

How to Run a Successful Retail Contest

Running a retail contest is a great way to drive results and engage with your key customers. If you want your promotional giveaway to be successful, though, consider these 5 retail contest tips that can make the process more efficient and improve outcomes. 5 Tips for Running a Successful Retail Contest 1. Set Your Goals...
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Pass the 'Who Cares?' Test with Consumers

The “Who Cares” Test

In the competitive world of CPG retail, answering one question can help you stand apart: Does it pass the “Who Cares”  Test? With an almost endless array of options available at their fingertips, why should consumers consider your brand over another? If your initial reaction is to quote the features of your product (i.e., all...
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Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve overcome some major hurdles to ensure it makes an impact. Unfortunately, your product can’t do all the talking for you, even if it is amazing (we believe you). You still...
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How to Make Your Content Count

3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...
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Interview with a Category Manager

Retail Marketing 101: An Interview with a Category Manager

While you’re hard at work trying to check people off of your holiday gift list, retailers are hard at work trying to engage you in-store. How do they do it? We recently interviewed a category manager with over 40 years of experience in retail merchandising and promotions for some industry insights. How to Motivate Consumer...
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Creating a Brand Voice Online

The Importance of Creating a Brand Voice Online

When it comes to creating a brand voice online to feature across your digital footprint, including your website, social media platforms and customer service channels, focus on action and authenticity.  Your brand’s voice directly communicates your story to your audience. It breathes life into the content you create. Best of all, it’s unique – like...
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Social Media Calendar

How to Create a Social Media Calendar for Your Brand

As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential.  Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...
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Eckert's Sport Partnership; Sports Sponsorships

The Do’s and Don’ts of CPG Sports Sponsorships

Investing in a sports sponsorship is a great option for brands seeking to create instant equity within a market. Not only does this show that you’re supporting the hometown team, but you’re also tapping into your customers’ passion via sports marketing. This leads to greater interest in your brand and engagement from your customers just...
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2021 Retail Marketing Budget Planning

2021 Retail Marketing Budget Planning

It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling.  Yes, as you prepare your retail marketing budget for the upcoming year and plan for a successful 2021 shopper marketing strategy, it’s essential to invest in digital. Digital marketing has proven the best way to improve...
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