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Positioning

4 Strategies to Take the Consumer Retail Experience to the Next Level

Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...
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Cutting Edge Phygital Strategies for Retail Brands

Today’s retail landscape has changed drastically over the last 5 years. Even more recently, the last two years have seen consumer adoption of digital channels increase tenfold by all age groups which has prompted a shift of corporate outlook on the necessity of technology. As life continues to normalize, shopping attitudes persistently evolve as consumers...
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Build Engaging Brand Experiences for the Gen Z Shopper

As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group. This audience has established their uniqueness by being highly value-oriented, holding brands accountable and often seeking specific, new solutions to solve evolving wants and needs. Generation Z, those born after...
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Understanding the Retail Media Landscape: Meet the Key Players

It’s no secret that the retail landscape is changing. With the growth of digital media and e-commerce, traditional brick-and-mortar stores struggle to keep up. It can be tough to stay updated to the retail marketing changes, yet, it’s essential to understand the key players in the retail media landscape to leverage their strengths and improve...
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The Pros and Cons of Retail Media Networks

As consumers continue to shift their buying habits towards online channels, retailers are looking for more efficient and effective ways to reach customers. Retail media networks provide a unique way to advertise to customers directly at the point of sale, and they are becoming increasingly popular amongst brands. There are a few different options available...
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Retail Media 101: From Concept to Execution

Retail success is often measured by the connection shoppers have with brands. Retail media can play a significant role when it comes to building and executing a successful shopper marketing campaign.  While many examples of retail media strategies are linked to high-performing brands, let’s examine a more introductory approach to this form of digital marketing...
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6 Proven Ways to Improve a Brand Experience

If a brand is a glimpse into who you are as a company, your brand experience is how your customers interact with it. Typically, a brand experience is first encountered as a digital experience or virtual experience designed to highlight your brand in engaging, innovative ways that drives interest towards your product and ultimately creates...
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How to Create a Brand Story that Connects with Your Audience

Everyone loves storytime. Stories excite us, enrage us, enthrall us, encourage us – the list goes on. Through stories, humans learn to empathize with others and develop shared experiences.  Interestingly, this desire to connect with stories can prove to be a considerable advantage with your creative marketing efforts as well. In fact, digital marketing experts...
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How a Digital Experience Makes Your Retail Brand Stand Out

An easy way to ensure your brand stands out is to create an intuitive, optimized online experience. You want everything from the content to the ordering process to be simple yet unique. Most consumer journeys begin online, and it’s your job to ensure that part of your branding strategy includes an unforgettable digital experience. What...
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The 2022 Shopper Marketing Trends in Retail

No one wants to be the brand that falls behind, which is why keeping an eye on future trends is smart when building a retail strategy for 2022.  The pandemic continues to shape shopper behavior and their expectations of the retail experience with trends that account for social distancing and convenience throughout the shopping experience. ...
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