Tag

Positioning
Pass the 'Who Cares?' Test with Consumers

The “Who Cares” Test

In the competitive world of CPG retail, answering one question can help you stand apart: Does it pass the “Who Cares”  Test? With an almost endless array of options available at their fingertips, why should consumers consider your brand over another? If your initial reaction is to quote the features of your product (i.e., all...
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How to Make Your Content Count

3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...
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Creating a Brand Voice Online

The Importance of Creating a Brand Voice Online

When it comes to creating a brand voice online to feature across your digital footprint, including your website, social media platforms and customer service channels, focus on action and authenticity.  Your brand’s voice directly communicates your story to your audience. It breathes life into the content you create. Best of all, it’s unique – like...
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Social Media Calendar

How to Create a Social Media Calendar for Your Brand

As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential.  Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...
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3 Keys to Marketing a Food and Beverage Brand

The 3 Keys to Marketing a Food and Beverage Brand

The first step to building your Food and Beverage marketing strategy and selling more products via retail is to focus on your digital marketing strengths and weaknesses. By utilizing cost-efficient ways to connect with consumers, you’ll achieve the engagement and ROI necessary to grow your brand.  And while there’s no “one-size-fits-all” solution, our experience as...
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2021 Retail Marketing Budget Planning

2021 Retail Marketing Budget Planning

It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling.  Yes, as you prepare your retail marketing budget for the upcoming year and plan for a successful 2021 shopper marketing strategy, it’s essential to invest in digital. Digital marketing has proven the best way to improve...
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pop-aisle; consumer promotions

3 Keys to an Effective Consumer Promotion

When Cliffedge first started in 2001, driving incremental sales through a consumer promotion was pretty straightforward. All you needed was a shelf-talker, an entry pad, a giveaway, a radio buy, and voilà, incremental sales! Fast-forward to today; however, and things have changed. A lot. The number of touchpoints and purchase options available to consumers has...
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4 Things to Know Before Starting a Marketing Campaign

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....
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Video production on a budget

How to Create Video Content on a Budget

Make a big impact without spending big dollars. No matter what platform you’re on, video content is available, accessible, and created for virtually any topic imaginable. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch...
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A Brand's Actions Speak Louder Than Its Words

A Brand’s Actions Speak Louder Than Its Words

The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...
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