Grocery brands can gain a competitive edge by implementing strategic shopper marketing tactics that drive sales and increase brand awareness. The problem: These same brands rarely know what marketing moves to make and when.
A shopper marketing agency has a wealth of expertise and experience on their side to help grocery brands navigate this complicated retail ecosystem by developing and executing strategies that may include creating effective in-store promotions, designing packaging and displays that stand out on crowded shelves and conducting market research to better understand consumer buying habits.
But when is the right time for a grocery brand to hire a shopper marketing agency?
5 Telltale Signs It’s Time to Hire a Shopper Marketing Agency:
- Your sales aren’t growing
- You don’t have the bandwidth
- You don’t keep up with marketing trends
- You’re not standing out in shoppers’ minds or stores’ shelves
- You need help navigating retail media networks
Let’s break down these five key indicators a bit further to understand when it may be the right time for a grocery brand to hire a shopper marketing agency.
1. Your sales aren’t growing
One of the most obvious signs that it may be time to hire a shopper marketing agency is if your retail sales velocity is not growing as desired. A study by the Shopper Marketing Council found that shopper marketing initiatives can increase sales by an average of 10-15%, demonstrating the significant impact that a well-executed shopper marketing strategy can have on a grocery brand’s sales and bottom line. If you have been implementing marketing efforts in-house and are not seeing the results you want, it may be time to bring in outside help. A shopper marketing agency can provide new and innovative ideas to drive sales and help you reach your goals by developing a strategy that is tailored specifically to your brand and the needs of your target audience.
2. You don’t have the bandwidth
Another sign that it may be time to hire a shopper marketing agency is if you don’t have the bandwidth to handle all of your retail marketing efforts. Marketing can be time-consuming, especially in a highly competitive industry like grocery. If you are spread too thin and unable to focus on other important aspects of your business, it may be time to delegate some of your marketing responsibilities to a shopper marketing agency. This will allow you to focus on other areas of your business and give you peace of mind knowing that your marketing is in good hands.
3. You don’t keep up with marketing trends
As technology continues to shape the retail industry and influence shopper behavior, it’s a smart move for grocery brands to stay dangerous with the latest trends and best practices in shopper marketing. Brands that don’t risk becoming irrelevant and missing out on valuable opportunities to connect with shoppers and drive sales. Sure, keeping up with marketing trends and developments can be difficult for busy grocery brands, but a shopper marketing agency has a pulse on the latest innovations and can help you stay ahead of the curve and competitive. By partnering with a shopper marketing agency to lean into the latest in-store and online marketing trends, you can ensure your retail strategy is up-to-date and effective.
4. You’re not standing out in shoppers’ minds or stores’ shelves
In a crowded market, it can be difficult for a grocery brand to stand out in the minds of shoppers or on the shelves of stores. A shopper marketing agency can help you create a strategy that will make sure your brand is remembered. This can be done through effective consumer promotions, displays, contests, packaging and more. Why is this important? According to a study by the Point of Purchase Advertising Institute, in-store displays can increase sales by up to 20%. The same study found that 70% of purchasing decisions are made in-store. Similarly, a Shopper Marketing Council survey found that 96% of shoppers believe that personalized offers and promotions are important. Each of these stats highlight the importance of reaching shoppers at the point of purchase through effective in-store promotions and displays.
5. You need help navigating retail media networks
Retail media networks are as rewarding as they are complex and time-consuming. A shopper marketing agency has the experience and expertise necessary to help you optimize your positioning across these networks and implement an effective marketing strategy that gets noticed by the right shoppers in the right place at the right time. An experienced agency can help you reach your target audience through various retail media channels, including in-store displays, digital advertising and more. With the help of a shopper marketing agency, you can ensure that your marketing efforts are reaching the right people and making a significant impact.
Adding Expert Shopper Marketers to Your Team Adds ROI
The grocery industry is a highly competitive space, with numerous brands vying for the attention and loyalty of shoppers. In order to be successful and grow, it’s important to bring the right level of expertise and experience to the table so you can create a comprehensive marketing strategy that delivers a higher return on investment.
While many grocery brands choose to handle their marketing in-house, there may come a time when it is necessary to bring in outside help. Hiring a shopper marketing agency can free up time for you and your in-house teams to focus on other important tasks and delegate key responsibilities to the agency so you can work on growing your grocery brand in other ways.
Since a shopper marketing agency is never a one-size-fits-all solution, it’s important to do your research and find an agency that has stood the test of time and takes the right approach to solving your needs and goals, then set clear expectations and goals before starting to work together.
Take this quick self assessment to see if you’re ready for a shopper marketing agency then start a FREE conversation to see if Cliffedge Marketing is the competitive advantage you’ve been looking for.