It’s time for CPG marketing professionals to take a step back and rethink their approach. More has changed in retail over the last 2 years than in the previous 20 combined. From tactics and technology to consumer behavior and macroeconomic trends, there’s a lot to consider as you map out 2025 and beyond. I’ll start...Continue Reading
Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet your customers’ ever-changing preferences is equally important. By understanding what shoppers care about, how they shop, and how to reach them, you’ll be able to capitalize on these emerging trends...Continue Reading
In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I invest? While it can be scary to try something that’s new and not-yet-proven, pioneering new CPG marketing tactics into your strategy can have advantages like early adopter pricing, PR opportunities,...Continue Reading
CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?” The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal...Continue Reading
Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and you want to ensure you purchase the best protein substitutes to make sure she still gets plenty of nutrition. When you log on to your computer and begin researching different...Continue Reading
Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan. But as shopper journeys became more fragmented and inundated with endless touchpoints, brands have increasingly noted a struggle to connect their message all the way through to purchase. This is...Continue Reading
AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out a “Transformation Office.” Among other things, this group will prioritize the implementation of artificial intelligence across their US business. And if companies like Mondelez are making AI a priority, it’s...Continue Reading
Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to evolve, how can CPG brands standout? Where should they invest their marketing dollars? How can brands measure the impact of their investment? We cover all this and more in our...Continue Reading
The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top retailer, edging out Walmart. Online retail is today’s true driver of growth, with sales on retail media platforms leading the way. As ad inventory on retailer-owned platforms skyrockets, search engines...Continue Reading
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is to master the art of user journey mapping. At Cliffedge Marketing, we understand the pivotal role of user journey maps in the CPG industry. These maps are not just cookie-cutter...Continue Reading
