Shopper Marketing

How Retailers Engage Consumers with a Shopper Marketing Plan

It’s no secret that the retail landscape is changing. With the rise of eCommerce, traditional brick-and-mortar stores are struggling to stay afloat. However, those retailers who can adapt and embrace digital or omnichannel shopper marketing plans are finding success.  So, what is shopper marketing, and how can a shopper marketing plan create an intuitive, fun...
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Examining the 2022 Retail Forecast and Its Impact on 2023 Strategies

What will the retail landscape look like in 2023? This is a question that many business owners are asking as we pass the halfway mark of 2022 and cruise toward the new year. While the answer is not easy to determine as economies and politics play a growing role, there are a few key retail...
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Retailers Shift Strategies to Match Shopper Marketing Trends

As consumers gravitate toward a more mobile, digital brand experience, retail marketing strategies are adjusting on the fly to match the latest shopper marketing trends.  After working with top brands pre and post-pandemic to engage shoppers and market share, we’re excited to show how brands can utilize some of the latest shopper marketing trends and...
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