As consumers gravitate toward a more mobile, digital brand experience, retail marketing strategies are adjusting on the fly to match the latest shopper marketing trends. After working with top brands pre and post-pandemic to engage shoppers and market share, we’re excited to show how brands can utilize some of the latest shopper marketing trends and...Continue Reading
Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...Continue Reading
No one wants to be the brand that falls behind, which is why keeping an eye on future trends is smart when building a retail strategy for 2022. The pandemic continues to shape shopper behavior and their expectations of the retail experience with trends that account for social distancing and convenience throughout the shopping experience. ...Continue Reading
Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start paying attention to the retail media strategy (and the shopper engagement it receives) of those around you, especially your competitors. Heavy hitters like Amazon and Walmart are putting their considerable...Continue Reading
Many CPG brands adopt shopper marketing strategies that focus on the in-store marketing side of the consumer journey. However, brands can be doing a lot more to influence the behavior of shoppers beyond displays, promotions and packaging. To be clear, shopper marketing is not exactly the same as consumer marketing, even though there are overlaps....Continue Reading
Looking to move more of your products from shelves into carts? Once you acquire a distribution agreement for a food and beverage product, the hard part is now getting your product off the shelves. It’s crucial for CPG brands to improve sales velocity as its foundational to long-term success. Category Managers want products that are...Continue Reading
Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve overcome some major hurdles to ensure it makes an impact. Unfortunately, your product can’t do all the talking for you, even if it is amazing (we believe you). You still...Continue Reading
When your retail marketing strategy has the definitive goal of realizing the best ROI possible, the everlasting debate arises: should you pack your team with in-house professionals or outsource the work to a retail marketing agency? The pros and cons are quite a bit to chew on, but the impact can be significant. Look at...Continue Reading
Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....Continue Reading
Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...Continue Reading
