Developing an effective grocery brand strategy today is easier said than done—even when you have a superb product and loyal consumers. Today’s CPG (Consumer Packaged Goods) space is more crowded than ever, and today’s shoppers have more information competing for their attention in more places than ever. With such a landscape, it makes sense to...Continue Reading
The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you to observe, conduct research and form a hypothesis about a problem, which you’re probably already doing in your retail marketing campaigns. While making observations and tailoring a campaign to help...Continue Reading
The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping environment can make tracking sales attribution tricky, but using the right marketing metrics can help you untangle and understand a retail marketing campaign’s performance easier. Shopper marketing reaches customers at...Continue Reading
In a world oversaturated with advertisements, shopper marketing can help you stand out from the competition and leave a lasting impression on the consumers who buy your products. When used correctly, this retail marketing strategy puts the shopper first, creating enjoyable shopping experiences that nudge people towards your brand online and in-store. Let’s look at...Continue Reading
Product sampling is not a new concept; the idea of giving away free items to boost brand awareness may be old, but it’s still an effective shopper marketing tactic. Today, you can still walk into grocery stores and usually find at least one opportunity for a free sample somewhere. The reason is simple: Shoppers who...Continue Reading
It’s no secret that the retail landscape is changing. With the rise of eCommerce, traditional brick-and-mortar stores are struggling to stay afloat. However, those retailers who can adapt and embrace digital or omnichannel shopper marketing plans are finding success. So, what is shopper marketing, and how can a shopper marketing plan create an intuitive, fun...Continue Reading
What will the retail landscape look like in 2023? This is a question that many business owners are asking as we pass the halfway mark of 2022 and cruise toward the new year. While the answer is not easy to determine as economies and politics play a growing role, there are a few key retail...Continue Reading
As consumers gravitate toward a more mobile, digital brand experience, retail marketing strategies are adjusting on the fly to match the latest shopper marketing trends. After working with top brands pre and post-pandemic to engage shoppers and market share, we’re excited to show how brands can utilize some of the latest shopper marketing trends and...Continue Reading
Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...Continue Reading
No one wants to be the brand that falls behind, which is why keeping an eye on future trends is smart when building a retail strategy for 2022. The pandemic continues to shape shopper behavior and their expectations of the retail experience with trends that account for social distancing and convenience throughout the shopping experience. ...Continue Reading