By

Peter Cartier

Zero Moment of Truth: How Shopper Marketing Drives Purchase Decisions

Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and you want to ensure you purchase the best protein substitutes to make sure she still gets plenty of nutrition.  When you log on to your computer and begin researching different...
Continue Reading

Unlock the Secrets of Consumer Behavior with User Journey Maps

Do you know the “why” behind your shoppers’ behavior?  If you want your brand to stand out in the minds of consumers, the key is to master the art of user journey mapping. At Cliffedge Marketing, we understand the pivotal role of user journey maps in the CPG industry. These maps are not just cookie-cutter...
Continue Reading

The Importance of a Promotional Hook in an Inflationary Economy

Consumers have never been quite as hard to reach effectively as they are today.  After several years of a damaging pandemic that upended many areas of society, buyers must now also contend with one of the most aggressive inflationary runs the economy has seen in decades. According to research, as many as three-quarters of households...
Continue Reading

How Retailers Engage Consumers with a Shopper Marketing Plan

It’s no secret that the retail landscape is changing. With the rise of eCommerce, traditional brick-and-mortar stores are struggling to stay afloat. However, those retailers who can adapt and embrace digital or omnichannel shopper marketing plans are finding success.  So, what is shopper marketing, and how can a shopper marketing plan create an intuitive, fun...
Continue Reading

6 Ways Augmented Reality Can Benefit Your Brand in Retail

How does your brand attract attention on the shelves?  Retail marketing is highly competitive, and brands who want to succeed need to harness cutting-edge technology to keep ahead in our rapidly changing landscape. Excitingly, consumers readily adopted augmented reality during the pandemic due to being more likely to adopt touch-free experiences into their shopping and...
Continue Reading

Consumer Promotions Tips for This Holiday Season

For most retail brands, the wheels are already spinning on this year’s holiday marketing campaigns. Under normal circumstances, getting a jump on the 4th quarter with seasonal consumer promotions is critical. This year, it’s even more the case as online shopping transactions continue to soar. There is a projected expectation that sales this holiday are...
Continue Reading

Cross-Merchandising 101: Your Guide to Driving Retail Sales

Have you ever walked into a store and saw a product display that paired everything you needed? For instance, maybe it’s the height of summer and you’re greeted with a BBQ display that features charcoal next to a variety of sauces with hamburger buns and cases of beer resting right beside. That’s not a coincidence....
Continue Reading

An Introduction to a High-Performing Retail Media Strategy

Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start paying attention to the retail media strategy (and the shopper engagement it receives) of those around you, especially your competitors. Heavy hitters like Amazon and Walmart are putting their considerable...
Continue Reading

The Future of Retail is Augmented Reality

Retail brands learned some valuable and hard lessons in 2020. (Check out our 2021 Consumer Report to see how COVID transformed shopper behavior.)  First, they felt a large amount of pressure to make products available in a safe, fast and contactless way when consumers were faced with the fear of remaining socially distant and avoiding...
Continue Reading

Why the QR Code Belongs in Your Retail Marketing

Believe it or not, QR code technology has been around for almost a decade.  Nevertheless, for as long as QR codes have existed, consumers, marketers and brands have experienced a hot and cold relationship with these two-dimensional boxes.  Their goal has always been simple –  scan with your phone for easy access to wherever its...
Continue Reading
1 2 3