Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...Continue Reading
High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...Continue Reading
The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling it the retail apocalypse. Big time retailers J.C Penny, Macy’s, CVS, Payless and others have all taken a hit, filed for bankruptcy, or closed down a sizeable number of their...Continue Reading
Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018. Is it just us, or does Facebook seem like quite the scandal these days? If you haven’t been keeping tabs on trending topics surrounding this social media powerhouse, here’s what you’ve had the (ahem) pleasure of missing out...Continue Reading
Our take on what these Facebook News Feed changes mean and how we as marketers can address them: Originally posted January 25, 2018. For the everyday user, the upcoming Facebook News Feed changes set to roll out in the near feature probably sound like the greatest announcement the social media giant has made in months,...Continue Reading
With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your consumers’ hands is nothing short of powerful. Purchases are inspired from the moments when people had the chance to interact with your brand. All it takes is one opportunity, one...Continue Reading
Many brands are currently fighting over that coveted top-dog slot as specialists with a savvy social media strategy. They want to post the type of content that will amplify their brand’s presence and make them a game-changer in the long run. Yet, with all the noise being made in the realm of social media and...Continue Reading
Create a buyer persona to reflect your true consumer – it is essential to your marketing efforts. Buyer personas are similar to an outline or blueprint of your consumer; yet, rather than simply identifying them via demographics, they take a deeper dive into understanding these individuals through their behaviors, interests and motivations. Oftentimes, there’s an...Continue Reading
Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...Continue Reading
From user-generated product reviews to branded viral videos, consumers are inundated with product information on a daily basis. More often than not, consumers readily rely on these resources to act as their best judgment before making a purchase. A quick online search for any product yields infinite results and consumers are suspended in the realm...Continue Reading
