HELPING A RETAILER SUPPORT A GOOD CAUSE IS A WIN FOR THE COMMUNITY, THE RETAILER, AND THE VENDOR

CASE STUDY HIGHLIGHTS

Client: Various national brands in Walmart
 
Challenge: Offer value for a retail partner to encourage additional product buy-in
 
Solution: Align multiple brands around the retailer’s preferred charity with a turnkey program
 
Results: To date, over $1 million has been donated to Children’s Miracle Network with vendors experiencing a 33% average incremental in-store lift

CHALLENGE:

National brands such as Johnson & Johnson, Kraft Heinz, Nabisco, Anhueser-Busch and others sought to earn incremental display space in-store and create value for their retailer partner, Walmart.

SOLUTION:

We aligned complementary brands around a key Walmart initiative, Children’s Miracle Network, rather than compete with brands leading their own individual programs. The Chipping in for Children program included:

  • In-store activation, social media, and email campaigns to support the cause
  • Cooperative fundraising that supported Children’s Miracle Network on behalf of Walmart
  • Coordination of charity golf tournaments bringing together local community businesses
  • Strengthened Walmart’s connection to local communities by allocating charitable proceeds to Children’s Miracle Network affiliated hospitals

RESULTS:

  • To date, the initiative has raised over $1 million for Children’s Miracle Network hospitals across the country
  • Participating vendor partners saw an average incremental in-store lift above 33%

SEE HOW CLIFFEDGE MARKETING CAN BUILD YOUR BRAND!