After years of running tear pad-based contests, Ritz’s annual retail promotion with the St. Louis Cardinals experienced a steady decline in entries. They sought to reenergize the program and ultimately increase participation.
To rebuild excitement, we replaced the tear pads with engaging in-store displays that leveraged the popularity of the St. Louis Cardinals’ mascot, Fredbird. More importantly, we refreshed the entry method to a simple text-to-win format.
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