One of the biggest challenges for any CPG brand is capturing the attention of a consumer in the overstimulating aisles of Target, Walmart, Kroger or other retail stores. But, before you even get your product onto shelves, it’s critical to have a retail merchandising plan that will captivate your potential buyers. Most shopper marketing programs...Continue Reading
Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at consumers; it resonates with them, speaks their language and meets their needs. While that may seem like a big ask of any campaign, our experience over the last two decades...Continue Reading
