One of the biggest challenges for any CPG brand is capturing the attention of a consumer in the overstimulating aisles of Target, Walmart, Kroger or other retail stores. But, before you even get your product onto shelves, it’s critical to have a retail merchandising plan that will captivate your potential buyers. Most shopper marketing programs...Continue Reading
Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at consumers; it resonates with them, speaks their language and meets their needs. While that may seem like a big ask of any campaign, our experience over the last two decades...Continue Reading
CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?” The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal...Continue Reading
CPG business owners are constantly sold the next best strategy to capture consumer attention. With changing algorithms and the evolving nature of retail, it can be tempting to fall into the trap of shiny-object-syndrome. However, oftentimes when it comes to consumer engagement, the fundamentals of shopper marketing make the biggest impact. With 22 years of...Continue Reading
Standing out and capturing the attention of consumers is more challenging than ever for brands competing in today’s advertising landscape, yet one area still presents a significant, growing opportunity for CPG brands to win hearts and minds: retail media. Why do grocery brands need a retail media strategy? Simply put – to grow! Think of...Continue Reading
Welcome to the world of shopper marketing, where retail magic happens and consumer decisions transform into tangible results. So, how do you turn your marketing strategies into buyer-focused, brand-building results? Shopper marketing focuses on (you guessed it) the shopper, taking a close look at their interests and behaviors, then following them along their entire path...Continue Reading
The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping environment can make tracking sales attribution tricky, but using the right marketing metrics can help you untangle and understand a retail marketing campaign’s performance easier. Shopper marketing reaches customers at...Continue Reading
In a world oversaturated with advertisements, shopper marketing can help you stand out from the competition and leave a lasting impression on the consumers who buy your products. When used correctly, this retail marketing strategy puts the shopper first, creating enjoyable shopping experiences that nudge people towards your brand online and in-store. Let’s look at...Continue Reading
Product sampling is not a new concept; the idea of giving away free items to boost brand awareness may be old, but it’s still an effective shopper marketing tactic. Today, you can still walk into grocery stores and usually find at least one opportunity for a free sample somewhere. The reason is simple: Shoppers who...Continue Reading
What will the retail landscape look like in 2023? This is a question that many business owners are asking as we pass the halfway mark of 2022 and cruise toward the new year. While the answer is not easy to determine as economies and politics play a growing role, there are a few key retail...Continue Reading
