January 8, 2024

How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand

The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top retailer, edging out Walmart. Online retail is today’s true driver of growth, with sales on retail media platforms leading the way.  As ad inventory on retailer-owned platforms skyrockets, search engines...
Continue Reading