By

Colin Listner
Content Marketing Performance Metrics for CPG Brands

The Key Content Marketing Performance Metrics for CPG Brands

When it comes to shopper marketing for CPG brands, understanding your content performance metrics is almost as important as the content itself. Without performance metrics, you’ll have no idea whether or not the content you’re creating or the digital marketing strategy you’re following is actually making an impact on your bottom line. Measuring and monitoring...
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10 Ways to Run a Better Social Media Contest

10 Ways to Run a Better Social Media Contest

Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with a cause, elevate your brand identity, and, of course, grow your social media audience.  Any social media contest should always be defined by the 5 Ps: Proper Planning Prevents Poor...
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Contest Marketing

Contest Marketing: The Basics of Sweepstakes and Contesting

As a CPG brand, your team is constantly trying to come up with a killer new consumer promotions strategy to increase sales and shopper engagement. Often, this leads brands to consider a sweepstakes or contesting option.  Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message,...
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Sell More CPG Products on Amazon

How to Sell More CPG Products on Amazon

Selling consumer packaged goods on Amazon is a smart path to grow your brand based on the state of retail today. But are you doing it effectively? This guide shares useful tips and tricks to ensure you’re set up for success to sell more of your CPG brand products on Amazon and get the most...
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4 Things to Know Before Starting a Marketing Campaign

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....
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Grow Your Social Media Audience

How to Grow Your Social Media Audience

“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your message on your preferred social network? What types of content build brand loyalty and encourage engagement? How can you tell if fan engagement is authentic? Quality over quantity is key....
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Digital Contesting Myths Debunked

Digital Contesting Myths Debunked

Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...
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Databasing 101

Databasing 101

Learn the basics and best practices of databasing, including how your database functions as a valuable tool to help you communicate directly with customers and drive sales growth. Social media. You know that’s the hot trend. You’ve got videos. You’ve got a decent following. You may even have a college kid from some stellar agency...
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