The Cliffedge Blog
How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand
The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top
Unlock the Secrets of Consumer Behavior with User Journey Maps
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is
Everything You Need to Know About Customer Data: Types, Collection and Analysis Strategies
There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the
The Importance of Leading with Authenticity in Your Content Strategy
Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge
Develop a Stand Out Digital Marketing Strategy as a CPG Brand
As the consumer packaged goods market changes, businesses will need to change their strategies, too. Digital shopper marketing can help companies reach larger audiences, gain
The Account-by-Account Approach to Retail Marketing
Getting your product on the shelf is a challenge. Moving your product off is another. Once you’ve secured distribution with a retailer, you need to
Unlock the Power of Paid Media for CPG and Retail Brands
Your consumers are waiting for you online – is your paid digital media strategy optimized from a platform, design, messaging and budget perspective to find
How to Run a Successful Social Media Ad Campaign for CPG Brands
The power of social media is undeniable. The sheer number of active users on these platforms is reason enough to start social media marketing for
Ensure Your Retail Success with a Comprehensive POP Display and Visual Merchandising Strategy
One of the biggest challenges for any CPG brand is capturing the attention of a consumer in the overstimulating aisles of Target, Walmart, Kroger or
The Four Cornerstones of an Effective Shopper Marketing Strategy
Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at
Stand Out In Retail With Strong Brand Positioning
CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to
Improve Consumer Engagement with the KISS Method (Keep It Stupid Simple)
CPG business owners are constantly sold the next best strategy to capture consumer attention. With changing algorithms and the evolving nature of retail, it can
