The Cliffedge Blog
The Cost and Considerations of a Multichannel Shopper Marketing Campaign
One thing is certain: Your multichannel shopper marketing campaign is an investment worth making. But how do you budget for a shopper marketing campaign or
Understanding the Challenges CPG Brands Face with Retail Media
The world of retail advertising has been turned on its head with its ever-changing, complex digital landscape. Today, CPG brands face new, unique challenges in
How to Win Over a Retailer and Promote Your Product In-Store
As a brand, you understand the importance of running promotions to boost sales. However, before you can successfully promote your campaign at retail, you need
When Should You Hire A Shopper Marketing Agency?
Grocery brands can gain a competitive edge by implementing strategic shopper marketing tactics that drive sales and increase brand awareness. The problem: These same brands
What Makes a Shopper Marketing Agency a Good Choice?
Developing an effective grocery brand strategy today is easier said than done—even when you have a superb product and loyal consumers. Today’s CPG (Consumer Packaged
Why The Scientific Method is Key to Shopper Marketing Success
The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you
Key Metrics Retail Marketers Should Measure and Why
The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping
How Does Shopper Marketing Help Retail Brands Stand Out?
In a world oversaturated with advertisements, shopper marketing can help you stand out from the competition and leave a lasting impression on the consumers who
Why Retail Sampling Still Works in a Digital World
Product sampling is not a new concept; the idea of giving away free items to boost brand awareness may be old, but it’s still an
The Biggest Reason You Should Work With Micro-Influencers
In today’s digital marketing experience landscape, nothing holds quite as much value as the intangible idea of “authenticity.” Blatant advertisement and unsubtle marketing don’t generate
The Importance of a Promotional Hook in an Inflationary Economy
Consumers have never been quite as hard to reach effectively as they are today. After several years of a damaging pandemic that upended many areas
How Brands Use Digital Technology to Transform Shopper Engagement
How shoppers interact with brands has changed dramatically in recent years, thanks to the advent and rapid growth of digital, interactive technology. What that means
