The Cliffedge Blog
How to Create a Brand Story that Connects with Your Audience
Everyone loves storytime. Stories excite us, enrage us, enthrall us, encourage us – the list goes on. Through stories, humans learn to empathize with others
How a Digital Experience Makes Your Retail Brand Stand Out
An easy way to ensure your brand stands out is to create an intuitive, optimized online experience. You want everything from the content to the
The 2022 Shopper Marketing Trends in Retail
No one wants to be the brand that falls behind, which is why keeping an eye on future trends is smart when building a retail
6 Ways Augmented Reality Can Benefit Your Brand in Retail
How does your brand attract attention on the shelves? Retail marketing is highly competitive, and brands who want to succeed need to harness cutting-edge technology
Consumer Promotions Tips for This Holiday Season
For most retail brands, the wheels are already spinning on this year’s holiday marketing campaigns. Under normal circumstances, getting a jump on the 4th quarter
Cross-Merchandising 101: Your Guide to Driving Retail Sales
Have you ever walked into a store and saw a product display that paired everything you needed? For instance, maybe it’s the height of summer
An Introduction to a High-Performing Retail Media Strategy
Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start
The Future of Retail is Augmented Reality
Retail brands learned some valuable and hard lessons in 2020. (Check out our 2021 Consumer Report to see how COVID transformed shopper behavior.) First, they
Why the QR Code Belongs in Your Retail Marketing
Believe it or not, QR code technology has been around for almost a decade. Nevertheless, for as long as QR codes have existed, consumers, marketers
5 Benefits of Using a Cause Marketing Strategy in Retail
Is your brand making a difference? Are you currently seizing the opportunity to bring awareness and purpose to causes that matter? In today’s retail environment,
Cause Marketing Trends for Retail Brands in 2021
It goes without saying that retail (like everyone else) has experienced drastic change over the last year. We had to find unique ways to do
3 Tips to Improve Your Customer Engagement Strategy
In the highly competitive, commoditized world of CPG retail, customer engagement is the result of all the customer interactions that set your brand apart. As
