The Cliffedge Blog
The “Who Cares” Test
In the competitive world of CPG retail, answering one question can help you stand apart: Does it pass the “Who Cares” Test? With an almost
How to Get Your Product Off the Shelf
Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve
3 Tips on How to Make Your Content Count
Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence
Retail Marketing 101: An Interview with a Category Manager
While you’re hard at work trying to check people off of your holiday gift list, retailers are hard at work trying to engage you in-store.
10 Ways to Run a Better Social Media Contest
Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with
Get Social: The 3 Social Media Contests Your Brand Should Try
Social Media is typically a grapple for attention with your audience, whether they be your friends, family or customers. And as brands step over the
Contest Marketing: The Basics of Sweepstakes and Contesting
As a CPG brand, your team is constantly trying to come up with a killer new consumer promotions strategy to increase sales and shopper engagement.
The Importance of Creating a Brand Voice Online
When it comes to creating a brand voice online to feature across your digital footprint, including your website, social media platforms and customer service channels,
How to Sell More CPG Products on Amazon
Selling consumer packaged goods on Amazon is a smart path to grow your brand based on the state of retail today. But are you doing
How to Create a Social Media Calendar for Your Brand
As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands
The 3 Keys to Marketing a Food and Beverage Brand
The first step to building your Food and Beverage marketing strategy and selling more products via retail is to focus on your digital marketing strengths
The Do’s and Don’ts of CPG Sports Sponsorships
Investing in a sports sponsorship is a great option for brands seeking to create instant equity within a market. Not only does this show that
