The Cliffedge Blog
A Brand’s Actions Speak Louder Than Its Words
The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query,
4 Ways to Drive Online Sales this Holiday Season
Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an
Connecting with the Modern Consumer
Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes
What is Retailtainment?
Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most
‘Likes’ Don’t Pay the Bills
High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills
The State of Retail
The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling
What We Learned from the Facebook Community Boost Event
Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018. Is it just us, or does Facebook seem
Preparing for Facebook’s News Feed Changes
Our take on what these Facebook News Feed changes mean and how we as marketers can address them: Originally posted January 25, 2018. For the
Why Brand Ambassadors are an Asset to Your Company
With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your
3 Best Practices for Your Social Media Strategy
Many brands are currently fighting over that coveted top-dog slot as specialists with a savvy social media strategy. They want to post the type of
How to Create a Buyer Persona to Benefit Your Business
Create a buyer persona to reflect your true consumer – it is essential to your marketing efforts. Buyer personas are similar to an outline or
5 Benefits of Contests for Your Small Business
Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers
