The Cliffedge Blog
The Biggest Reason You Should Work With Micro-Influencers
In today’s digital marketing experience landscape, nothing holds quite as much value as the intangible idea of “authenticity.” Blatant advertisement and unsubtle marketing don’t generate
The Importance of a Promotional Hook in an Inflationary Economy
Consumers have never been quite as hard to reach effectively as they are today. After several years of a damaging pandemic that upended many areas
How Brands Use Digital Technology to Transform Shopper Engagement
How shoppers interact with brands has changed dramatically in recent years, thanks to the advent and rapid growth of digital, interactive technology. What that means
How Retailers Engage Consumers with a Shopper Marketing Plan
It’s no secret that the retail landscape is changing. With the rise of eCommerce, traditional brick-and-mortar stores are struggling to stay afloat. However, those retailers
Examining the 2022 Retail Forecast and Its Impact on 2023 Strategies
What will the retail landscape look like in 2023? This is a question that many business owners are asking as we pass the halfway mark
Retailers Shift Strategies to Match Shopper Marketing Trends
As consumers gravitate toward a more mobile, digital brand experience, retail marketing strategies are adjusting on the fly to match the latest shopper marketing trends.
4 Strategies to Take the Consumer Retail Experience to the Next Level
Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a
Cutting Edge Phygital Strategies for Retail Brands
Today’s retail landscape has changed drastically over the last 5 years. Even more recently, the last two years have seen consumer adoption of digital channels
Understanding the Retail Media Landscape: Meet the Key Players
It’s no secret that the retail landscape is changing. With the growth of digital media and e-commerce, traditional brick-and-mortar stores struggle to keep up. It
The Pros and Cons of Retail Media Networks
As consumers continue to shift their buying habits towards online channels, retailers are looking for more efficient and effective ways to reach customers. Retail media
Retail Media 101: From Concept to Execution
Retail success is often measured by the connection shoppers have with brands. Retail media can play a significant role when it comes to building and
6 Proven Ways to Improve a Brand Experience
If a brand is a glimpse into who you are as a company, your brand experience is how your customers interact with it. Typically, a
