The Cliffedge Blog
Cause Marketing is a Win-Win-Win for Retail Brands
Supporting a good cause is the right move for your brand at several levels. Not only will Cause Marketing ultimately help consumers connect your company
2021 Retail Marketing Budget Planning
It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling. Yes, as you prepare your retail
Turn a Negative Customer Experience into a Positive One
Why the Customer Experience matters so much to your business: “We are currently experiencing a heavy volume of calls. Please stay on the line as
How to Effectively Add AR Into Your Retail Marketing Campaign
What do popular brand applications like FlightRadar24, Snapchat and Pokemon Go! have in common? They introduced the world to a targeted, clever use of Augmented
Hiring a Retail Marketing Agency Vs. Staying In-House
When your retail marketing strategy has the definitive goal of realizing the best ROI possible, the everlasting debate arises: should you pack your team with
3 Keys to an Effective Consumer Promotion
When Cliffedge first started in 2001, driving incremental sales through a consumer promotion was pretty straightforward. All you needed was a shelf-talker, an entry pad,
A Brief Introduction to SEO
SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO?
4 Things to Know Before Starting a Marketing Campaign
Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end
How to Grow Your Social Media Audience
“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your
How to Create Video Content on a Budget
Make a big impact without spending big dollars. No matter what platform you’re on, video content is available, accessible, and created for virtually any topic
Digital Contesting Myths Debunked
Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the
Databasing 101
Learn the basics and best practices of databasing, including how your database functions as a valuable tool to help you communicate directly with customers and
