The Cliffedge Blog
The 5 Pillars of Your Retail Marketing Strategy
We’ve been working with CPG retail brands for over 20 years and have seen some pretty interesting changes in retail marketing. Perhaps the biggest change
Scale Your Retail Brand with Consumer Promotions
At its heart, scaling your retail brand means growing your customer base. We’ve covered this before in our shopping marketing strategy guide, but the issue
The Personalized, Omnichannel Retail Approach to Shopper Marketing
Many CPG brands adopt shopper marketing strategies that focus on the in-store marketing side of the consumer journey. However, brands can be doing a lot
Improve Sales Velocity and Move More Products Off the Shelf
Looking to move more of your products from shelves into carts? Once you acquire a distribution agreement for a food and beverage product, the hard
Comparing Remarketing vs. Retargeting for Your Retail Brand
When considering the digital marketing strategies available to your retail brand, it’s important to keep in mind that one of the best bets is to
How to Improve Your Content Marketing Strategy for CPG Brands
If storytelling is the best way to connect with someone, content marketing is the tactic brands use to make their business more relatable and useful
Why CPG Brands Should Start A Food Blog
A food blog is a great way for CPG brands to generate more brand awareness and boost shopper engagement. As experts at firing up the
In-Store Contesting Best Practices for Retail Brands
Are you planning an in-store contest or consumer promotion for your brand? Our retail promotions specialists review some of the contesting best practices that have
How to Run a Successful Retail Contest
Running a retail contest is a great way to drive results and engage with your key customers. If you want your promotional giveaway to be
The “Who Cares” Test
In the competitive world of CPG retail, answering one question can help you stand apart: Does it pass the “Who Cares” Test? With an almost
How to Get Your Product Off the Shelf
Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve
3 Tips on How to Make Your Content Count
Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence
