The Cliffedge Blog
Amplify Your Sales Messaging for Better Lead Generation
The Cliffe Notes Your Sales Team is Your Secret Weapon for Your B2B Strategy We’ve partnered with safety and productivity solutions provider Arnco for over
3 Key Consumer Engagement Strategies for CPG Brands: How to Drive Awareness, Consideration & Conversion
3 Key Points of Consumer Engagement Since most shopper marketing takes place online, the process can feel cumbersome and overwhelming. Getting wrapped up in the
Building a Winning Influencer Program Helps Drive Engagement and Sales
How It Began As a shopper marketing agency, we’re always looking for new and creative ways to help our partners grow and stand out at
Rethinking CPG Marketing: 4 Principles to Stay Competitive and Relevant in 2025 and Beyond
It’s time for CPG marketing professionals to take a step back and rethink their approach. More has changed in retail over the last 2 years
5 Emerging Trends in CPG Food & Beverage
Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet
6 CPG Marketing Tactics Successful Brands Will Use in 2025
In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I
Stand Out In Retail With Strong Brand Positioning
CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to
Zero Moment of Truth: How Shopper Marketing Drives Purchase Decisions
Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and
Build Engaging Brand Experiences for the Gen Z Shopper
As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group.
The Current State of Retail Media
Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan.
The Impact of AI on Retail for CPG Brands
AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out
Retail Marketing Strategy: The Ultimate Guide for CPG Brands
Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to
