The Cliffedge Blog

Retailers Shift Strategies to Match Shopper Marketing Trends

As consumers gravitate toward a more mobile, digital brand experience, retail marketing strategies are adjusting on the fly to match the latest shopper marketing trends. After working with top brands pre and post-pandemic to engage shoppers and market share, we’re excited to show how brands can utilize some of the latest shopper marketing trends and...

September 27, 2022ByAlexandra MckenneyInBlog

4 Strategies to Take the Consumer Retail Experience to the Next Level

Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...

July 20, 2022ByAlexandra MckenneyInBlog

Cutting Edge Phygital Strategies for Retail Brands

Today’s retail landscape has changed drastically over the last 5 years. Even more recently, the last two years have seen consumer adoption of digital channels increase tenfold by all age groups which has prompted a shift of corporate outlook on the necessity of technology. As life continues to normalize, shopping attitudes persistently evolve as consumers...

June 30, 2022ByAlexandra MckenneyInBlog

Build Engaging Brand Experiences for the Gen Z Shopper

As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group. This audience has established their uniqueness by being highly value-oriented, holding brands accountable and often seeking specific, new solutions to solve evolving wants and needs. Generation Z, those born after...

June 13, 2022ByAlexandra MckenneyInBlog

Understanding the Retail Media Landscape: Meet the Key Players

It’s no secret that the retail landscape is changing. With the growth of digital media and e-commerce, traditional brick-and-mortar stores struggle to keep up. It can be tough to stay updated to the retail marketing changes, yet, it’s essential to understand the key players in the retail media landscape to leverage their strengths and improve...

May 18, 2022ByAlexandra MckenneyInBlog

The Pros and Cons of Retail Media Networks

As consumers continue to shift their buying habits towards online channels, retailers are looking for more efficient and effective ways to reach customers. Retail media networks provide a unique way to advertise to customers directly at the point of sale, and they are becoming increasingly popular amongst brands. There are a few different options available...

May 18, 2022ByAlexandra MckenneyInBlog

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