The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Conscious Strategies for ‘Shelf-Help’ Good news! Your product is finally in the store, on the shelves and looking good. Your shelf placement is strong; you’ve got that eye-popping packaging and you’re ready for consumers to enthusiastically raid the aisle, making a beeline straight for your brand. After all, your product is unique. But the only...
Continue Reading
Modern Consumer

Connecting with the Modern Consumer

Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...
Continue Reading
Retailtainment

What is Retailtainment?

Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...
Continue Reading
Facebook Login

‘Likes’ Don’t Pay the Bills

High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...
Continue Reading
1 4 5 6 7 8 9