By

Alexandra Mckenney

The Importance of Leading with Authenticity in Your Content Strategy

Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge Marketing, I’ve seen firsthand how authenticity and transparency in content creation can elevate a brand’s appeal, establish trust and drive engagement. This blog kicks off the first part of our...
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Build Engaging Brand Experiences for the Gen Z Shopper

As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group. This audience has established their uniqueness by being highly value-oriented, holding brands accountable and often seeking specific, new solutions to solve evolving wants and needs. Generation Z, those born after...
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How to Run a Successful Social Media Ad Campaign for CPG Brands

The power of social media is undeniable.  The sheer number of active users on these platforms is reason enough to start social media marketing for your grocery or CPG brand. Facebook alone boasts over two billion active users, while Instagram has over one billion each month. Most recently, Tiktok has exploded the growth of short-form...
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Understanding the Challenges CPG Brands Face with Retail Media

The world of retail advertising has been turned on its head with its ever-changing, complex digital landscape. Today, CPG brands face new, unique challenges in how they support their products through advertising across multiple retailers. But within this complexity lies opportunity. While social media can be a powerful tool, many regional grocery brands are turning...
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How to Win Over a Retailer and Promote Your Product In-Store

As a brand, you understand the importance of running promotions to boost sales. However, before you can successfully promote your campaign at retail, you need to convince the retailer that your campaign will provide a return on investment (ROI) for all involved.  Luckily, the right pitch can make it hard for the retailer to say...
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Why The Scientific Method is Key to Shopper Marketing Success

The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you to observe, conduct research and form a hypothesis about a problem, which you’re probably already doing in your retail marketing campaigns. While making observations and tailoring a campaign to help...
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The Biggest Reason You Should Work With Micro-Influencers

In today’s digital marketing experience landscape, nothing holds quite as much value as the intangible idea of “authenticity.” Blatant advertisement and unsubtle marketing don’t generate the level of engagement that today’s brands require – in fact, it can even negatively affect the public perception of those brands. With the rise of newer social media platforms,...
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How Brands Use Digital Technology to Transform Shopper Engagement

How shoppers interact with brands has changed dramatically in recent years, thanks to the advent and rapid growth of digital, interactive technology. What that means for your shopper marketing strategy: It’s no longer innovative – it’s table stakes.  Consumers now expect a more engaging and interactive buying experience, which retailers are working hard to deliver....
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Retailers Shift Strategies to Match Shopper Marketing Trends

As consumers gravitate toward a more mobile, digital brand experience, retail marketing strategies are adjusting on the fly to match the latest shopper marketing trends.  After working with top brands pre and post-pandemic to engage shoppers and market share, we’re excited to show how brands can utilize some of the latest shopper marketing trends and...
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4 Strategies to Take the Consumer Retail Experience to the Next Level

Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...
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