The Cliffedge Blog

A Brand’s Actions Speak Louder Than Its Words

The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...

March 17, 2020ByAngela KarasInBlog

4 Ways to Drive Online Sales this Holiday Season

Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...

October 7, 2019ByAngela KarasInBlog

Connecting with the Modern Consumer

Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...

August 29, 2019ByAngela KarasInBlog

What is Retailtainment?

Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...

July 12, 2019ByAngela KarasInBlog

‘Likes’ Don’t Pay the Bills

High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...

April 11, 2019ByAngela KarasInBlog

The State of Retail

The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling it the retail apocalypse. Big time retailers J.C Penny, Macy’s, CVS, Payless and others have all taken a hit, filed for bankruptcy, or closed down a sizeable number of their...

March 12, 2019ByAngela KarasInBlog

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