The Cliffedge Blog

What is Retailtainment?

Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...

July 12, 2019ByAngela KarasInBlog

‘Likes’ Don’t Pay the Bills

High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...

April 11, 2019ByAngela KarasInBlog

The State of Retail

The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling it the retail apocalypse. Big time retailers J.C Penny, Macy’s, CVS, Payless and others have all taken a hit, filed for bankruptcy, or closed down a sizeable number of their...

March 12, 2019ByAngela KarasInBlog

What We Learned from the Facebook Community Boost Event

Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018. Is it just us, or does Facebook seem like quite the scandal these days? If you haven’t been keeping tabs on trending topics surrounding this social media powerhouse, here’s what you’ve had the (ahem) pleasure of missing out...

February 15, 2019ByAngela KarasInBlog

Preparing for Facebook’s News Feed Changes

Our take on what these Facebook News Feed changes mean and how we as marketers can address them: Originally posted January 25, 2018. For the everyday user, the upcoming Facebook News Feed changes set to roll out in the near feature probably sound like the greatest announcement the social media giant has made in months,...

January 8, 2019ByAngela KarasInBlog

Why Brand Ambassadors are an Asset to Your Company

With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your consumers’ hands is nothing short of powerful. Purchases are inspired from the moments when people had the chance to interact with your brand. All it takes is one opportunity, one...

December 5, 2018ByAngela KarasInBlog

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