The Cliffedge Blog

How to Create Video Content on a Budget

Make a big impact without spending big dollars. No matter what platform you’re on, video content is available, accessible, and created for virtually any topic imaginable. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch...

June 29, 2020ByAngela KarasInBlog

Digital Contesting Myths Debunked

Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...

June 1, 2020ByColin ListnerInBlog

Databasing 101

Learn the basics and best practices of databasing, including how your database functions as a valuable tool to help you communicate directly with customers and drive sales growth. Social media. You know that’s the hot trend. You’ve got videos. You’ve got a decent following. You may even have a college kid from some stellar agency...

May 4, 2020ByColin ListnerInBlog

A Brand’s Actions Speak Louder Than Its Words

The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...

March 17, 2020ByAngela KarasInBlog

4 Ways to Drive Online Sales this Holiday Season

Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...

October 7, 2019ByAngela KarasInBlog

Connecting with the Modern Consumer

Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...

August 29, 2019ByAngela KarasInBlog

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