By

Angela Karas

3 Tips to Improve Your Customer Engagement Strategy

In the highly competitive, commoditized world of CPG retail, customer engagement is the result of all the customer interactions that set your brand apart. As we emerge from the pandemic and things begin to normalize, it becomes clear how much the retail landscape has changed. As detailed in our Consumer Trends Report, there are 4...
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3 Ways to Support Your Brand’s Consumer Promotion in New Markets

Consumer promotions are an effective means of boosting in-store sales and bringing value to your retail partners. Not only are they designed to help scale your retail brand, but they’re just plain fun for shoppers. In-store promotions built around new product launches, TPRs, or even retail loyalty rewards grab consumers’ attention, generate excitement, and encourage...
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Accordion Fries

Accordion Fries Accordion fries are fun to make and even more fun to eat! Brown, crisp and finished with your favorite toppings, they'll fill you right up. Print Recipe
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Spicy Tofu Ramen

Spicy Tofu Ramen Our spicy tofu ramen boldly balances hot, peppery broth with tasty toppings to make for a delectable vegetarian dish. Print Recipe
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Prawns in a Blanket

Prawns in a Blanket Lightly fried to perfection and topped with fresh guacamole, pico de gallo & cojita cheese, these prawns in a blanket are a truly tasty treat. Print Recipe
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Pesto Chicken Salad

Pesto Chicken Salad Experience the fresh flavor from our Pesto Chicken Salad which balances the earthy aroma of pesto with light lettuce greens & grilled chicken. 5 from 1 vote Print Recipe
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Caribbean Salmon

Caribbean Salmon Enjoy our flavorful twist on this Caribbean Salmon dish, complete with ingredients to make your own homemade mango salsa. Print Recipe
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BBQ Candy Wings

BBQ Candy Wings

BBQ Candy Wings Try our sweet & sticky BBQ Candy Wings for your next appetizer! Plus, follow tips to incorporate your own dry rub & BBQ sauce blend. Print Recipe
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Why CPG Brands Should Start A Food Blog

A food blog is a great way for CPG brands to generate more brand awareness and boost shopper engagement. As experts at firing up the digital marketing tactics of CPG and Retail brands’ overall shopper marketing strategy, Cliffedge Marketing is happy to share how easy it is to kickstart a food blog and take your...
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In-Store Contesting Best Practices for Retail Brands

Are you planning an in-store contest or consumer promotion for your brand? Our retail promotions specialists review some of the contesting best practices that have helped popular CPG brands create relevance and drive action with consumers. In-Store Contesting Best Practices When it comes to in-store contesting, simplicity will take you a long way. One of...
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