Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan. But as shopper journeys became more fragmented and inundated with endless touchpoints, brands have increasingly noted a struggle to connect their message all the way through to purchase. This is...Continue Reading
Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge Marketing, I’ve seen firsthand how authenticity and transparency in content creation can elevate a brand’s appeal, establish trust and drive engagement. This blog kicks off the first part of our...Continue Reading
As the consumer packaged goods market changes, businesses will need to change their strategies, too. Digital shopper marketing can help companies reach larger audiences, gain more sales and increase brand awareness. Knowing where to start can supply you with incredible marketing leverage that drives more customers to your business rather than to competitors. Discover several...Continue Reading
Your consumers are waiting for you online – is your paid digital media strategy optimized from a platform, design, messaging and budget perspective to find them? Navigating paid media as part of your retail marketing strategy can be a daunting task for Consumer Packaged Goods (CPG) brands. Without a well-thought-out plan, it’s all too easy...Continue Reading
The power of social media is undeniable. The sheer number of active users on these platforms is reason enough to start social media marketing for your grocery or CPG brand. Facebook alone boasts over two billion active users, while Instagram has over one billion each month. Most recently, Tiktok has exploded the growth of short-form...Continue Reading
What makes a shopper marketing campaign effective? With ROI as a north star, we consider campaigns successful when they stand out in a competitive landscape and provide brand visibility, drive engagement or purchases and increase customer loyalty. So, how do we get from a blank sheet of paper to implementing the appropriate retail media tactics...Continue Reading
Standing out and capturing the attention of consumers is more challenging than ever for brands competing in today’s advertising landscape, yet one area still presents a significant, growing opportunity for CPG brands to win hearts and minds: retail media. Why do grocery brands need a retail media strategy? Simply put – to grow! Think of...Continue Reading
The world of retail advertising has been turned on its head with its ever-changing, complex digital landscape. Today, CPG brands face new, unique challenges in how they support their products through advertising across multiple retailers. But within this complexity lies opportunity. While social media can be a powerful tool, many regional grocery brands are turning...Continue Reading
It’s no secret that the retail landscape is changing. With the growth of digital media and e-commerce, traditional brick-and-mortar stores struggle to keep up. It can be tough to stay updated to the retail marketing changes, yet, it’s essential to understand the key players in the retail media landscape to leverage their strengths and improve...Continue Reading
As consumers continue to shift their buying habits towards online channels, retailers are looking for more efficient and effective ways to reach customers. Retail media networks provide a unique way to advertise to customers directly at the point of sale, and they are becoming increasingly popular amongst brands. There are a few different options available...Continue Reading
