The Cliffedge Blog

The Four Cornerstones of an Effective Shopper Marketing Strategy

Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at consumers; it resonates with them, speaks their language and meets their needs. While that may seem like a big ask of any campaign, our experience over the last two decades...
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Stand Out In Retail With Strong Brand Positioning

CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?”  The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal...
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Improve Consumer Engagement with the KISS Method (Keep It Stupid Simple)

CPG business owners are constantly sold the next best strategy to capture consumer attention. With changing algorithms and the evolving nature of retail, it can be tempting to fall into the trap of shiny-object-syndrome. However, oftentimes when it comes to consumer engagement, the fundamentals of shopper marketing make the biggest impact. With 22 years of...
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How to Set Up a Retail Media Campaign to Maximize ROI for Grocery Brands.

What makes a shopper marketing campaign effective? With ROI as a north star, we consider campaigns successful when they stand out in a competitive landscape and provide brand visibility, drive engagement or purchases and increase customer loyalty.  So, how do we get from a blank sheet of paper to implementing the appropriate retail media tactics...
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What is retail media? Benefits, challenges, and best practices.

Standing out and capturing the attention of consumers is more challenging than ever for brands competing in today’s advertising landscape, yet one area still presents a significant, growing opportunity for CPG brands to win hearts and minds: retail media.  Why do grocery brands need a retail media strategy? Simply put – to grow! Think of...
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What Results Can You Expect from Shopper Marketing?

Welcome to the world of shopper marketing, where retail magic happens and consumer decisions transform into tangible results. So, how do you turn your marketing strategies into buyer-focused, brand-building results?  Shopper marketing focuses on (you guessed it) the shopper, taking a close look at their interests and behaviors, then following them along their entire path...
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