The Cliffedge Blog

Getting your product on the shelf is a challenge. Moving your product off is another. Once you’ve secured distribution with a retailer, you need to perform. The bottom line is the bottom line, and ultimately your buyer wants results.  To move the needle at retail, you need a strong retail marketing strategy that engages consumers at each stage...Continue Reading

The power of social media is undeniable.  The sheer number of active users on these platforms is reason enough to start social media marketing for your grocery or CPG brand. Facebook alone boasts over two billion active users, while Instagram has over one billion each month. Most recently, Tiktok has exploded the growth of short-form...Continue Reading

Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at consumers; it resonates with them, speaks their language and meets their needs. While that may seem like a big ask of any campaign, our experience over the last two decades...Continue Reading