The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Retailtainment

What is Retailtainment?

Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...
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Introduction to SE

A Brief Introduction to SEO

SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO? Whether or not you’re confident in your response to this question, there is no better time than now to revisit the answer. Tactics to tackle SEO change constantly, so let’s...
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Video production on a budget

Creating Video Content on a Budget

Make a big impact without spending big dollars. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch the juicy comments swiftly surface. Then you click to view Jimmy Fallon’s recent Late Night #Hashtags clip on...
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Facebook Login

‘Likes’ Don’t Pay the Bills

High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...
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