The Cliffedge Blog

Cause Marketing Trends for Retail Brands in 2021

It goes without saying that retail (like everyone else) has experienced drastic change over the last year. We had to find unique ways to do business – to engage shoppers – to find purpose. Innovation was critical to success for most organizations as they found creative ways to disrupt their normal and create a new...
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3 Tips to Improve Your Customer Engagement Strategy

3 Tips to Improve Your Customer Engagement Strategy

In the highly competitive, commoditized world of CPG retail, customer engagement is the result of all the customer interactions that set your brand apart. As we emerge from the pandemic and things begin to normalize, it becomes clear how much the retail landscape has changed. As detailed in our Consumer Trends Report, there are 4...
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3 Ways to Support Your Brand’s Consumer Promotion in New Markets

Consumer promotions are an effective means of boosting in-store sales and bringing value to your retail partners. Not only are they designed to help scale your retail brand, but they’re just plain fun for shoppers. In-store promotions built around new product launches, TPRs, or even retail loyalty rewards grab consumers’ attention, generate excitement, and encourage...
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Retail Online Advertising Connects Digital & In-Store Shopping

As ecommerce shopping trends continue to rise, trade marketers and retailers are tasked with delivering a positive growth to the bottom line or risk falling behind the competition. Even before the pandemic, brick-and-mortar stores were starting to lose favor as a shopping option for customers. In 2020, Amazon’s shares have increased by 50%, mostly due...
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Setting Up Your Brand’s Retail Media Network

Marketing is an essential part of every retail business. As we continue to adapt to the new normal, the best thing you can do for your brand is to use the retail strategies and tactics that are tailored for online advertising. Your brand’s retail media network is exactly the kind of marketing asset that can...
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The 5 Pillars of Your Retail Marketing Strategy

We’ve been working with CPG retail brands for over 20 years and have seen some pretty interesting changes in retail marketing. Perhaps the biggest change of all has been helping retailers adapt to the online world over the past decade – even more so these past couple years. But regardless of how the user experience...
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