The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Improve Content Marketing Strategy

How to Improve Your Content Marketing Strategy for CPG Brands

If storytelling is the best way to connect with someone, content marketing is the tactic brands use to make their business more relatable and useful so they can connect with their consumers in an authentic way. Essentially, making your content marketing strategy count is less about your brand, product and services and more about your...
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Why CPG Brands Should Start a Food Blog

Why CPG Brands Should Start A Food Blog

A food blog is a great way for CPG brands to generate more brand awareness and boost shopper engagement. As experts at firing up the digital marketing tactics of CPG and Retail brands’ overall shopper marketing strategy, Cliffedge Marketing is happy to share how easy it is to kickstart a food blog and take your...
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In-Store Contesting Best Practices

In-Store Contesting Best Practices for Retail Brands

Are you planning an in-store contest or consumer promotion for your brand? Our retail promotions specialists review some of the contesting best practices that have helped popular CPG brands create relevance and drive action with consumers. In-Store Contesting Best Practices When it comes to in-store contesting, simplicity will take you a long way. One of...
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How to Run a Successful Retail Contest

Running a retail contest is a great way to drive results and engage with your key customers. If you want your promotional giveaway to be successful, though, consider these 5 retail contest tips that can make the process more efficient and improve outcomes. 5 Tips for Running a Successful Retail Contest 1. Set Your Goals...
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