The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
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3 Keys to an Effective Consumer Promotion

When Cliffedge first started in 2001, driving incremental sales through a consumer promotion was pretty straightforward. All you needed was a shelf-talker, an entry pad, a giveaway, a radio buy, and voilà, incremental sales! Fast-forward to today; however, and things have changed. A lot. The number of touchpoints and purchase options available to consumers has...
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Introduction to SE

A Brief Introduction to SEO

SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO? Whether or not you’re confident in your response to this question, there is no better time than now to revisit the answer. Tactics to tackle SEO change constantly, so let’s...
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4 Things to Know Before Starting a Marketing Campaign

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....
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Grow Your Social Media Audience

How to Grow Your Social Media Audience

“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your message on your preferred social network? What types of content build brand loyalty and encourage engagement? How can you tell if fan engagement is authentic? Quality over quantity is key....
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