Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge Marketing, I’ve seen firsthand how authenticity and transparency in content creation can elevate a brand’s appeal, establish trust and drive engagement. This blog kicks off the first part of our...Continue Reading
As the consumer packaged goods market changes, businesses will need to change their strategies, too. Digital shopper marketing can help companies reach larger audiences, gain more sales and increase brand awareness. Knowing where to start can supply you with incredible marketing leverage that drives more customers to your business rather than to competitors. Discover several...Continue Reading
In today’s digital marketing experience landscape, nothing holds quite as much value as the intangible idea of “authenticity.” Blatant advertisement and unsubtle marketing don’t generate the level of engagement that today’s brands require – in fact, it can even negatively affect the public perception of those brands. With the rise of newer social media platforms,...Continue Reading
When it comes to shopper marketing for CPG brands, understanding your content performance metrics is almost as important as the content itself. Without performance metrics, you’ll have no idea whether or not the content you’re creating or the digital marketing strategy you’re following is actually making an impact on your bottom line. Measuring and monitoring...Continue Reading
If storytelling is the best way to connect with someone, content marketing is the tactic brands use to make their business more relatable and useful so they can connect with their consumers in an authentic way. Essentially, making your content marketing strategy count is less about your brand, product and services and more about your...Continue Reading
A food blog is a great way for CPG brands to generate more brand awareness and boost shopper engagement. As experts at firing up the digital marketing tactics of CPG and Retail brands’ overall shopper marketing strategy, Cliffedge Marketing is happy to share how easy it is to kickstart a food blog and take your...Continue Reading
Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...Continue Reading
Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with a cause, elevate your brand identity, and, of course, grow your social media audience. Any social media contest should always be defined by the 5 Ps: Proper Planning Prevents Poor...Continue Reading
Social Media is typically a grapple for attention with your audience, whether they be your friends, family or customers. And as brands step over the tripwires of politics, fake news and unsolicited food pics, one strategy tends to cut through the clutter and engage the base: contests. Brands who do contest marketing effectively know that...Continue Reading
As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential. Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...Continue Reading
